Spa Partners Blog

Partner News, Information and Inspiration

Soak Up The Summer with 5 Easy-to-Market Services

Summer is the perfect time to remind your clients (and would be clients) about new twists on spa treatments that will help them re-discover their summer beauty. And with a little creativity and marketing magic, these summer treatments can also add some sparkle to your bottom line.


Everyone loves new seasonal colors and the polish palette for this summer is bold and bright. Use your social media channels or newsletters to highlight shades like luscious lavenders, lemon-limes, slime greens (yes, we said slime) delectable blues and pinks and new polishes with gold flakes. Invite your clients to a posh polish party and treat them to a discount on a bonus service when they try a new shade. We think a polish party would be an instant hit with mommies and daughters.


When it’s swimsuit and shorts time, cellulite anxiety creeps up. Spafinder readers tell us they want to lose their cellulite but aren’t sure what treatment is best for them. Enter your spa:  Share your knowledge about various options in your social and e-communications. Or invite your clients to a cellulite information session and discuss the pros and cons of each cellulite treatment. (Serve healthy mock-tails or a little bubbly and offer a discount on a future service.)


As spa professionals, we all know a hydrafacial is an excellent summer treatment for sun-damaged skin that needs both hydration and exfoliation. It’s also a good antidote for skin that is dry, clogged and irritated after too many heavy moisturizers.  Invite your clients and social followers to book a series of hydrafacial treatments–and be sure to explain their unique benefits.  Also, it’s a good idea to offer an incentive that encourages your best customers to book a hydrafacial once a month. Click here for ideas for your social channels or newsletter.   

Hair removal

Whether your spa offers waxing, threading, sugaring or laser services, you know hair removal is a hot item in the summer. Since your clients are already booking a treatment, now is the time to increase repeat business. Consider offering discounts for multiple bookings or perks such as a topical pain relief for no extra charge. And think about extending your hours and increasing your staff during high volume months.

Body Wraps

Body wraps can be an excellent summer beauty fix, both for your clients and your bottom line. And since many body wraps can help clients lose a few inches before a special event, they are a natural fit for promotions that spotlight beauty services for weddings and special summer events. Before and after testimonials are persuasive, as is factual information about different types of wraps. This could also be a good time to hire a social media expert–who could be a student–to jazz up your posts and increase your followers.

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Spafinder Save Entrepreneurs Money and Time

Save with Spafinder

Are you an entrepreneur who wants to save on Marketing? Let us help you.

Email Marketing + SEO + Google Ads + Social Media + Learning Curve = Thousands a month

Join Spafinder for $79.00 a month and we’ll take care of that for you.


Save on Email Marketing

Total cost: $30 a month for the platform*

Management: 10-20 hours a month- $100’s out of pocket*

Mailing Lists- $100’s out of pocket*

Writing content, editing and creating plus nurturing lists to send this content to can be a balancing act. No email platform cost, no email provider learning curve, no content curation, just let us do the work. Spafinder’s has several email opportunities available to help you reach a relevant audience  near you as well as incorporate you into nationwide sends. Our email list is at over half a million and growing. Don’t miss out.


Save on Driving website traffic

Total Cost: $1000 a month*

You need foot traffic and we’re here to help. Because we have such an expansive network, we immediately rank when someone near you is looking for a spa, salon, fitness facility or a destination spa. Let us bring customers to you and save on SEO while you’re at it.


Save on Social Media

Total Cost:$1000’s a month*

  • Not everyone has the time to run a business, take pics of every instance and promote it within their area. Spafinder targets spa and wellness enthusiasts near you so they know your business is there. In addition, if you decide you do want to promote specific seasonal events, we provide easy share content so you can promote in a snap.


Save on Paid advertising with Google Ads

Total Cost:$1000’s a month*

  • Running a Google Ads campaign will run up your bank bill in one minute. You can literally try to manage your own campaign and month after month see little traction in calls and in website visits. Let us do the heavy lifting for you. At Spafinder, our expert search engine is already designed to drive traffic to your business. Because we have so many spas in our network, we automatically rank when people view spas in your area. Since you’ll be one of our Spas, anyone visiting the site from your location or in the vicinity will see your Spa. How’s that for exposure?


Ready to join for $79.99 a mth? Click here


* According to Smallbiztrends, if your business is a startup with just $200,000 in revenue, you may decide to spend 10 percent of your revenue during the first six months. You consider it an investment to jumpstart more sales.

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Spafinder attends 2019 Women in Wellness Event in New York.

2019 Women in Wellness Event

New ideas and energies abounded at the New York American Spa Women in Wellness Leadership Conference on March 12. In New York City,  Spa Industry leaders, directors, entrepreneurs and more gathered to empower, embolden and guide female leadership.

Melissa Terranova, Director of Spafinder Sales states “The conference was filled with impactful presentations celebrating women and helping us to be the best versions of ourselves”

Spafinder hinges our business on providing quality services to both men and women in the Spa Industry as well as Spaistas. Female owned businesses a large subset of our spas and many of our customers are women. To stay atop of relevant topics within this industry, we make it a goal to stay informed on wellness topics, leadership and overall empowerment in this funnel.

Topics ranged from Financial advice to personally motivated quests such as, How to Let Go of Perfectionism and Nurturing Diversity in Workplace Environments. Breakout sessions allow attendees to further collaborate on different ideas and goals.  Most importantly, the event invites like minded female leaders to meet and connect with other women in similar roles. Women have long championed wellness in their homes and workplace. Events such as these allow us to broaden the nationwide footprint of wellness.

Women in wellness Michelle Obama

One quote, by Michelle Obama, former first lady, details the need to succeed and aid others to as well. 

“A powerful day for women, by women that showcased both personal and professional development.  Everyone left empowered to improve their  teams, relationships and health,” states Christi Durant, Spafinder’s Vice President of Sales.

Later this year, the successful event branches into the West Coast. Interested in this event, please click here. Otherwise, we’ll see you in New York in 2020. 

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Female Inspired Spa Specials Drive Walk Ins

girlfriend getaway

Girlfriend Getaways, Boss Babe Retreats, Mommy & Me Spa Days all sound like a lot of fun! Well, while we think they do, so do our customers!

The Not-So-Secret Sauce

It’s not a secret that women love spas–and that they enjoy spending time with their girlfriends and favorite family members.  Combine those two truths and you have a winning marketing combo that is probably already on your menu. (Think girlfriend getaways, bridal parties, mom and me specials.)  Add spice to your offerings and offer new packages for their girl tribe.

Rethink Bridal & Bachelorette Parties

Today, spa bridal and bachelorette parties are as traditional as saying, “I do.” Shake things up to create new trends in these spa staples.

  • First, think about website branding and marketing. Rather than simply saying, “We have facilities for bridal parties,” come up with catchy titles–for example, Bachelorette Spa Bash or Wedding Belles.
  • Hold a spa party-planning event. Invite brides-to-be in your area to check out your spa and share tips on how to prepare for a special day for everyone in the bridal party. (A little champagne goes a long way!) During the event, remind them of the dos and don’ts of pre-wedding treatments.

Girlfriend Getaways–At Home or Away

Girlfriend Getaways are always a win. This is a premier Spafinder program and one that will resonate with your clients.  Check out Spafinder for creative package examples and ideas on how to combine treatments and services to attract girlfriends to your getaway.

OR if you are a day spa and want to attract a woman’s group, have a Spa Sister Day or Besties Splurge day. Plan a day or afternoon of events that BFFs can enjoy together, come up with a snazzy name–and spread the word!

Go Professional, Spa Style

Women especially have much to juggle and need to find ways to relax. They also crave more grownup social time with friends and family. This is where your spa can provide creative solutions. Create special experiences for small groups of women and invite businesses and professional organizations in your area to share the packages with their members.  In addition, consider partnering with a person who specializes in team building and develop a program that includes spa treatments and bonding exercises.

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How #holidays may benefit your spa

Social Media

From National Pizza Day to Sibling Day, the internet always has a reason to celebrate.  While they seem silly at first, #hashtag holidays may benefit your spa business!

The trick is to choose holidays that complement your business goals.

Step 1 would be to consider your menu and upcoming promotions. Other items to think about are spa location, time of year, and what your customers enjoy. For example, leverage National Hat Day and the hat hair that comes with it. This may or may not work for a salon. It all depends on what you want to say about your brand.

Also, remember that less is more: don’t celebrate every holiday, especially if it has nothing to do with your business. Otherwise, you may confuse your audience and lose social engagement.

A great place to start is promoting lifestyle and wellness holidays. Here are our top #hashtag holidays for you to try in 2019:

April 16 – National Stress Awareness Day

#StressAwarenessDay reminds us to take a deep breath and chill. Americans are more stressed than ever, which affects the body from head to toe. Use this holiday to showcase calming menu items such as massages and acupuncture. To combat stress, consistency is key: promote your membership program today to convert first-timers into regulars.


June 8 – Global Wellness Day

#GlobalWellnessDay inspires us to stop, act, and lead a healthier life. We love this holiday because it is relevant for all of our partners! From sharing informational wellness content to hosting an event in your city, the participation options are endless! Learn more about Global Wellness Day at


June 21 – National Selfie Day

#NationalSelfieDay celebrates our inner Beyoncé and promotes our best selves. While we believe the best selfie is a confident one, a little spa or salon intervention never hurt. From hair services and facials to waxing and lashes, use today to promote a glamorous beauty menu. Consider offering a special “selfie” package, or encourage your customers to share their post-salon selfie for an added boost.


July 7 – National Chocolate Day

#NationalChocolateDay is a fun holiday with sweet benefits. Food is popular on social media, so use this opportunity to promote a little cocoa-inspo! For spas, feature chocolate massages, body scrubs, and facials. For salons, play up chocolate and caramel-inspired hair color or chocolate manicures. Marrying food holidays with an inspired menu is a creative way to find new customers on social.


August 15 – National Relaxation Day

On #NationalRelaxationDay, summer is ending and many people dread returning to their regular routine. Use this day to promote relaxing treatments such as massages, body scrubs, or even restorative yoga. Ask your customers to share a photo relaxing at your spa (added bonus for a robe selfie!) for a chance to win a relaxing spa treatment, product, or other fun giveaway.


And finally, sending spa love to your staff on social is always a great idea! Not only will your team feel appreciated, but showcasing their skills (such as before and after photos) will impress and attract new customers. Mark your calendars for these special social holidays to celebrate your spa family:


April 30 – National Hairstylist Appreciation Day

May 30 – National Nail Tech Day

October 15 – National Aesthetician’s Day

October 20-25 – National Massage Therapy Awareness Week



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Retreat Prep: 7 Things To Do Before You Go

By Rachel Le Feuvre, Founder of Reset Button Boutique Spa Retreat

Once you’ve decided to take a healthy break away, there are certain things you should do to make sure you get the most out of it. At Reset Button, we send out a guide on how to prepare for your retreat two weeks before the retreat begins. We’re going to share the basics of them here, as they will help you prepare for any retreat, healthy holiday or spa break you take.

These are guidelines, and we believe they are just that, we’re normal people too and we know it’s difficult sometimes. Just do the best you can!

  1. Cut down coffee and alcohol – Start being aware of the amount of alcohol and coffee you are consuming about a week before your retreat, and start to decrease it daily. Decreasing your intake slowly will help prevent a crashing reaction when you stop your caffeine intake altogether.
  2. Wean yourself off your phone – We are a nation addicted to our phones. Staring at the bright screen from your bed leads to insomnia in many clients, se we strongly encourage creating a distance between you and your phone. The easiest way to start this is to buy an alarm clock. Give yourself half an hour at the start and the end of the day where you don’t look at your phone or computer. Wake up properly and see the day before you flood your brain with information. And likewise at the end of the day, give yourself the chance to be with your own thoughts, not mindlessly scrolling through Facebook.
  3. Organise your work duties – Work is the biggest cause of stress when you are away on holiday. With a bit of preparation, you can leave it all in your colleagues hand’s and actually take a break. Explain to your colleagues that you are going away, and that your phone will not have reception (even though it probably will, that’s not the point – tell them it doesn’t). If it’s not life-threatening, they are not to call you. At Reset Button we offer our phone number for our guests to give out as an emergency number so they can leave their phones turned off
  4. Organise your personal life so that people know not to contact you – Just as you need to get the break from work, ask your family members and friends to give you the time off too. This is your time, for you to put yourself at the top of the list for once.
  5. Get a good book, something you’re really looking forward to reading – We recommend picking up a paperback, not a kindle or using your ipad. You want to be free from technology while you are away. If you’re on your phone or an ipad you could be tempted to check emails.
  6. Do a body scrub – Before hitting the sunshine, you want to get rid of all your dead skin, so we recommend that 24-48hours before you arrive, give yourself a good scrub. This will prepare your skin beautifully so that the colour that you get will last longer and look more even.
  7. Change your voicemail – Make sure you change your voicemail message, saying you are available. Also write an auto-reply for your email that explains that you can’t receive messages and will get back to them on your return.

If you follow the above, as best as you can, you’ll be mentally prepared to make the very most of every moment when you are on the retreat. You’ll be able to switch off.

Reset Button Boutique’s next retreat is The Spring Clean Retreat from 23rd April – 27th April 2015. For more information please visit:


At Spafinder Wellness 365 we believe that wellness comes from within and without. That’s why we’ll always bring you the best content to inspire you on your way to a happier you! To stay updated and get access to offers and giveaways, sign up to receive Spafinder newsletters.

To enjoy a massage, facial, yoga class or spa day, be sure to get a Spafinder Gift Voucher!

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5 Reasons To Say “Om” Before You Say “I Do”

bride in the grass

Looking for a way to feel your absolute best on your wedding day? Before saying, “I do,” say “Om!” Whether you prefer a solo session, or want to plan a group class for your entire bridal party, a yoga session before you walk down the aisle can be one of the best gifts you can offer yourself on your wedding day.

1. It will calm your mind.

Something is bound to go “wrong” your wedding day —it always does. Keep the stress at bay with the reminder to breathe, go with the flow, and intention set from your morning yoga session. You’ll move more freely with all of the ebbs and flows that your glorious day brings, creating greater joy for you, your wedding party, and your guests in attendance.

2. It will help you stay present.

You spend months, maybe years, planning for your big day, and then, it flies by in the blink of an eye! Stay present for the smaller moments—a laugh you share with an elder relative, the sweetness and flavor of your wedding cake, the feeling of your wedding band being placed on your hand—these are the experiences we tend to remember and cherish more than the “big” plans we had in mind.

3. Breathing will energize you.

If all the spiritual reasons of a yoga practice don’t interest you, make it physical! You’re starting your day out with some movement and (maybe) a workout, which gets the endorphins and blood moving at the start of your day. The benefits? You will increase your energy, get recharged with some powerful breathing techniques, and get some natural color in your face and cheeks: This will leave you feeling awakened and invigorate you for the long, exciting day ahead.

4. You’ll take better wedding photos. 

Aside from a photo bomb, nothing ruins a gorgeous dress, hair, makeup, and smile than bad posture. Yoga in the morning can be a reminder (for anyone, not just brides!) to stand up a little taller, stay active in the core, and keep the rounding out of the lower back. Plus, depending on the shoes you’re planning to wear (most likely heels), your calves and soles of your feet will thank you for the morning stretch after all that dancing!

5. It will help you connect. 

Weddings are about connection—connecting on a deeper level with your fiancé as you start a new journey in life together, and connecting with those present to witness your wedding day. This simple, core intention of marriage can easily be overshadowed by the details of the planning, arrangements, and schedules set for the day. So, why not take an hour to center, ground, and count to self first before trying to create that same energy for others.

This is one of our favorite articles. It was originally published on May 14, 2016.

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Get Smart About Marketing & PR: The Art of Engagement

There is a wealth of articles packed with advice on how to grow a business and retain clients but Hellena Barnes’ recent feature for European Spa is a must-read for anyone concerned with building a successful business. In the “Art of Engagement,” Hellena spoke with six experts in the spa, beauty and wellness fields and her article makes it easy to understand why, in today’s rapidly changing marketplace, there are specific marketing, sales and PR tools that can best boost business prospects –whether the goal is to open a new spa, increase appointments, build a loyal client base or create a global brand.


Here is the lineup of experts featured in “The Art of Engagement.” (Read the full article with their advice here.) And below is an excerpt from the article explaining why every business owner must evaluate how website and marketing communications look and function on mobile phones.


Louisa Watson, director of marketing for Y Spa:

How to find your core market and create brand loyalty

John Bevan, general manager, Spafinder Wellness:

Upwardly mobile: Accessibility in the palm of your hand

Oriele Frank, co-founder and chief marketing officer at Elemis:

Global campaigns and strategies

Tracey Stapleton, managing director, The Spa PR Company:

How to best blog your business

Brian Hunter, director of Made for Life by Spiezia Organics and consultant for BHSL Concepts: Delivering your digital message with a human touch

Leonie Wileman, chief operations officer, Premier Software.

Get smart and let your software do the hard work


Upwardly mobile: Accessibility in the Palm of Your Hand

John Bevan, general manager, Spafinder Wellness

Not too long ago, digital marketing was focused on the Internet, but today it has expanded to include mobile phones and a wide range of platforms and activities. According to analysts at comScore, 79% of adults and 93% of 18- to 34-year-olds use smartphones in the U.S. and the statistics are similar in Europe. This means your clients are using mobile phones to shop, find locations and make payments. Even small businesses must consider how website and marketing communications look and function on mobile phones.


Before you send a client email or update your website, look at these communications on a smartphone and see them from your customer’s viewpoint. How does it look? Is it easy to find what you want? Does it work as well on a phone as a desktop computer?


Our new Wellness App for mobile users, which allows people to find, book, review and pay for spa and wellness services at any of our 25,000-plus partners, was designed to help spas of all sizes benefit from the latest digital technology.


Public relations and customer engagement has also gone digital with social media and other digital platforms offering huge opportunities. You can engage existing clients and acquire new ones with simple email newsletters and posts on Facebook and

Twitter – plus you can increase brand exposure by connecting with journalists on these platforms.

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What is Adrenal Fatigue? Why Removing It Should Be Your #1 Health Priority

By Charlotte Watts

What is Adrenal Fatigue? Why Removing It Should Be Your #1 Health Priority

Adrenal fatigue is a term your doctor might not know or even agree with if they have. It’s one used by natural practitioners like nutritional therapists and naturopaths, to describe the state where long-term stress results in feelings of fatigue, exhaustion and de-motivation. It is so-called because it described how the adrenal glands have become depleted after long periods of time continually pumping out stress hormones to react to challenge. It is often felt as a crash in energy after feeling you’ve been on ‘constant alert’ or ‘running on adrenaline’ for a while.

This is the result of levels of the stress hormone cortisol dropping, as our ability to produce it as needed is lessened through tired adrenals. Some equate the term adrenal fatigue with ‘burnout’ and indeed medical opinion is acknowledging that this mental and physical collapse is characterised by lowered cortisol levels, particularly on rising in the morning. In a healthy body, cortisol is naturally high at this time to motivate us to get up and move. When it is low, energy and enthusiasm for the day can be difficult and this can be accompanied with feelings of depression.

Burnout falls outside any categories doctors have for a ‘true’ disease, but has shown that it is a state where responses to stress become dampened. Over a long period of agitation (and even anxiety) where the brain is continually signalling ‘alert’ to the whole body, those signals shut down and we can be left feeling unresponsive, unable to get going and even like we just don’t care. One issue with this state is that if the stress has been a situation like a job or a relationship that doesn’t make us feel safe or happy, we then lack the willpower to leave when we may need.

So it is crucial to notice the signs and avoid reaching this this tipping point. We may not even see the signs if we’re just used to pushing on through and it is part of our normal existence to strive and strive and strive. Maybe people I see admit to not knowing how to relax and so these warning signs may just feel like states they believe to be usual, but they are to be listened to as indications that you are expecting too much of your body.

If you can say ‘yes’ to two or more of the following statements, a re prioritising of your time may be in order:

  • You feel like you lurch from ‘high to low’ all the time, sometimes energised and excited, then suddenly with no energy at all
  • You are quick to anger, irritability or moodiness
  • You panic that if you let go of the reins it will all fall apart
  • You don’t make leisure time away from technology and letting your whole body relax
  • You need sugar or stimulants like caffeine to get you through the day
  • You are showing stress-related symptoms like anxiety, insomnia, depression, IBS and skin issues
  • You often find yourself clenching your jaw, holding your breath and feel tight in the shoulders and neck

All of these are indications that you are running things at a really high rate and that is simply unsustainable for any organism. At some point there needs to be recovery and recharge and if that’s not happening as part of your everyday life, then you’ll force the issue where your body will move to a state where you have no choice. You wouldn’t expect your smartphone to keep going if you didn’t recharge the batteries, would you?

The thing is that stress hormones aren’t simply ‘bad’. They are necessary for galvanising energy to get things done, but they need opportunity to come down and let the mind and body reach a point where it can heal, rebuild and find the equilibrium that ensures we can function on every level. The irony that doing too much runs the risk of eventually not being able to do much at all. Finding balance with work and action alongside enjoyment, natural movement, healthy nutrition and relaxation isn’t just good for your well-being – it also improves your quality of life!

Charlotte Watts is author of The De-stress effect, a great resource that can take you through a transformative process to help find new relationships with your body, food and health attitudes.  Don’t miss out on this new revolution in eating, exercise and relaxation that will return you to vibrant health by gently bringing balance back to your body and your life. Buy The De-stress effect here today 


At Spafinder Wellness 365 we believe that wellness comes from within and without. That’s why we’ll always bring you the best content to inspire you on your way to a happier you! To stay updated and get access to offers and giveaways, sign up to receive Spafinder newsletters.

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Help Your Clients–and Your Business– by Being Cancer Aware

As we think about Breast Cancer Awareness Month, most of us know that breast cancer statistics are sobering: in the U.S. alone, one in eight women will develop invasive breast cancer over the course of her lifetime.[1]  And that is just the statistic for breast cancer in one country. In 2016, an estimated 1,685,210 new cases of cancer will be diagnosed in the United States[2] – and in 2012 alone, there was an estimated 14.1 million new cases of cancer worldwide.[3]


But far too many cling to myths about people who are living with cancer –and whether these individuals should even enjoy spa or wellness services. These falsehoods can be hurtful to your clients (and deny them access to healing services) and also have a negative impact on your business. This is why we believe being “Cancer Aware” is a commitment everyone in our industry should make.



Last October, American Spa magazine published an article by Jennifer Nied titled “Cultivating Compassion.” Nied astutely noted that, “Improving the wellness of clients is the goal of most spas…This same wellness boost inside and out is even more meaningful for spa-goers fighting cancer or in survivorship.”


In the article, Julie Bach, founder and executive director of non-profit training organization Wellness For Cancer, pointed out that while “…seven out of 10 cancer patients suffer from fatigue, only one in five receives spiritual support from doctors, and one in two patients is nutritionally deficient. This is a group of people in desperate need of wellness support, and spas are ideally positioned to help them deal with the side effects of chemotherapy and radiation and offer ways to improve their state of mind.”


The Challenge is Connection

However, a significant challenge is to connect those who have (or have had) cancer with compassionate professionals who know how to provide services to guests presenting with cancer. With that in mind, Spafinder Wellness 365, in conjunction with Bach’s “Wellness for Cancer,” launched a program on to identify businesses that are “Cancer Aware,” allowing people to easily find qualified spa and wellness providers who can offer safe, effective services, such as therapeutic massage, facials and manicures. Spa and wellness partners that have received cancer awareness training from Bach’s firm or other training organizations can apply for “Cancer Aware” Basic or Comprehensive Certification through Wellness for Cancer at Once verified, they are clearly identified by a “Cancer Aware” badge.


Research[4] shows that popular spa/fitness services such as massage, yoga and Pilates, or more specialized treatments like manual lymph drainage, can provide important physical and emotional support. And popular services like facials or mani/Pedi’s can decrease the stress and anxiety associated with cancer – and help women living with cancer look and feel beautiful.


It’s important to remember that cancer is not a one-month issue; it’s a reality all year. All of us at Spafinder are committed to helping our partners around the globe become “Cancer Aware” and help those living with cancer—including friends, family and co-workers—identify spa and wellness locations with confidence.


Wellness for Cancer offers special rates for Spafinder partners. If your staff has received training on providing services to those who are experiencing cancer from another provider, Wellness for Cancer will evaluate the program and if it meets “Cancer Aware,” criteria, certify your facility. (Wellness for Cancer charges a nominal U.S.$50 fee for this service.) 


Share your story about how your business is providing support to people living with cancer.




[1] 2016

[2] National Cancer Institute 2016

[3] Cancer Research UK




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