Summer is the perfect time to remind your clients (and would be clients) about new twists on spa treatments that will help them re-discover their summer beauty. And with a little creativity and marketing magic, these summer treatments can also add some sparkle to your bottom line.
Everyone loves new seasonal colors and the polish palette for this summer is bold and bright. Use your social media channels or newsletters to highlight shades like luscious lavenders, lemon-limes, slime greens (yes, we said slime) delectable blues and pinks and new polishes with gold flakes. Invite your clients to a posh polish party and treat them to a discount on a bonus service when they try a new shade. We think a polish party would be an instant hit with mommies and daughters.
When it’s swimsuit and shorts time, cellulite anxiety creeps up. Spafinder readers tell us they want to lose their cellulite but aren’t sure what treatment is best for them. Enter your spa: Share your knowledge about various options in your social and e-communications. Or invite your clients to a cellulite information session and discuss the pros and cons of each cellulite treatment. (Serve healthy mock-tails or a little bubbly and offer a discount on a future service.)
As spa professionals, we all know a hydrafacial is an excellent summer treatment for sun-damaged skin that needs both hydration and exfoliation. It’s also a good antidote for skin that is dry, clogged and irritated after too many heavy moisturizers. Invite your clients and social followers to book a series of hydrafacial treatments–and be sure to explain their unique benefits. Also, it’s a good idea to offer an incentive that encourages your best customers to book a hydrafacial once a month. Click here for ideas for your social channels or newsletter.
Whether your spa offers waxing, threading, sugaring or laser services, you know hair removal is a hot item in the summer. Since your clients are already booking a treatment, now is the time to increase repeat business. Consider offering discounts for multiple bookings or perks such as a topical pain relief for no extra charge. And think about extending your hours and increasing your staff during high volume months.
Body wraps can be an excellent summer beauty fix, both for your clients and your bottom line. And since many body wraps can help clients lose a few inches before a special event, they are a natural fit for promotions that spotlight beauty services for weddings and special summer events. Before and after testimonials are persuasive, as is factual information about different types of wraps. This could also be a good time to hire a social media expert–who could be a student–to jazz up your posts and increase your followers.