Thomas E. Young, M.D. is the owner and operator of Young Medical Spa located in Center Valley, Pennsylvania. He is a speaker for Palomar Medical, Inc., the manufacturer of the SlimLipo™ body sculpting laser.
Dr. Young is double board certified by the American Board of Internal Medicine and has been in practice in the Lehigh Valley for 20 years. He has been trained by some of the industry’s leaders in the field and ensures that his patients receive the very best possible service in the medical community of Pennsylvania. Dr. Young‘s wife, Paula Young, BS, RN, is the staff nurse and is co-owner of Young Medical Spa.
What are the most popular treatments at your medical spa?
The number one procedure we perform in our practice is laser lipolysis for fat reduction. We first started with the 10 watt SmartLipo™ unit when it was first approved by the FDA. We then added the Vaser® Liposelection device to be able to treat larger and thicker areas of fat, and now also use Palomar’s 40 watt SlimLipo™ laser. Our second most popular treatment is cosmetic injectables for the face and hyperhidrosis.
Because fat reduction is our number one procedure in our practice, we also incorporate the use of additional modalities such as the ZERONA™ low level laser and the VelaShape™ to either pretreat areas prior to laser lipolysis, post treat laser lipo patients to help push them to their clinical endpoint faster, or as stand-alone therapies for patients who do not wish to have even a minimally invasive procedure performed for fat or cellulite reduction.
What challenges, if any, do you see the medical spa industry facing in the future?
I see increased competition as more people are entering the aesthetic market, and decreased revenues during this “recession.”
What sets Young Medical Spa apart from other medical spas?
We have efficient physicians on site at all times. We are a small and personal practice. While it’s difficult to achieve 100% patient satisfaction 100% of the time, we take the time to make sure our client’s needs are met and that the desired results are achieved.
We’re the only medical spa or practice in our area that performs a high volume of laser lipolysis procedures. We also have a very caring staff.
What are your thoughts on SpaFinder and its relationship to the industry?
There are so many different types of spas in the world. From resort spas, to day and medical spas and then there are variations in between. SpaFinder makes it a point to reach out to all of the facets of this every changing and growing industry to bring important information back to potential clients and patients in one convenient site.
How has your use of social networking opportunities such as facebook, blogs, twitter, and “Dr Young to go” affected your business?
I truly am a believer that the days of phone book advertising and print ads are a fad of the past. We are an internet-based society. I am the “web mistress” for our website and perform all SEO functions to ensure we are found on the internet. By creating a web of penetration into the World Wide Web by using social media marketing, I have seen our ranking with major search engines increase exponentially. I monitor our website progress and productivity with analytical tools and also incorporate lead and patient data into my own CRM (Customer Relationship Management) system to monitor areas my advertisements are penetrating and providing results, and those areas that are not delivering quality leads.
When asked “how have you heard about us” clients mostly say the “Internet.” Not only is social media marketing important, but it is also a well designed and executed pay per click campaign and strategic directory listing. If you count all of the places on the web we have a listing or ad, it would probably total about 50. I monitor these listings constantly to see if they are providing positive results. It’s a full time job.
I like Thomas Jefferson’s quote “The man who stops advertising to save money is like the man who stops the clock to save time.”
Are there any products/procedures new to the industry that you have not yet tried but are considering?
Because our number one procedure that we are known for is body sculpting and contouring, we will soon be performing the Body Jet procedure with fat transfer for breast augmentation.
Do you see your company expanding in the future?
Most definitely! Our medical spa today was not the same medical spa 3 years or so ago when we began advertising with SpaFinder. You have to constantly keep abreast of how the industry is changing and how to grow with it.