By Milana Knowles
Many of you attended the International Esthetics, Cosmetics & Spa Conference (IECSC) in New York this month, and I wonder if your impressions were the same as mine. I always go to trade shows with great enthusiasm and hope to find that hot new thing that will make waves in the spa industry. More often than not, I am disappointed that it seems to be same old, same old, for the most part. I see the same companies, same approach; same tired sales people who look as if they’d love to be somewhere else. Sometimes this mediocrity allows for a few new beauty/product lines to stand out, and I am happy to have found a few that did just that. Innovative new products, new spin on a concept, great new idea…
Retail, being so crucial to a spa’s profitability, is a component of your business that should not be taken lightly. It has to work with your business model and suit your clients and your general audience. There are some products, though, that are so universal that every spa should consider carrying:
BeingTRUE (Michael Hawley, CEO)
I met Michael at the Spa Exec event. I am a huge proponent of mineral makeup. It makes sense that spas carry makeup that is actually good for your skin. BeingTRUE embodies the best in current technology and ancient remedies. Experiential and efficacious, this targeted skin care and makeup addresses all skin types and conditions with therapeutic essential oils. Demanding more than makeup, these cosmetics with treatment-based color meet the ever-changing needs of today’s woman, from 16 to 60. https://www.beingtrue.com
SUPPLEMENTS THAT ENHANCE WELL-BEING
Pure Inventions (Johanna E. Cerligione, Director of Operations)
Pure Inventions is the true pioneer of nutritional, liquid supplements in the beauty industry and a trendsetter in the healthy lifestyle industry. The main goal was to achieve wellness of the whole person in a way that is convenient and easy to incorporate into a hectic lifestyle. This is the product you can serve in your relaxation room and one that every client should and will take home after a treatment.
All of the lines (Green Tea Extracts, Antioxidant Fruit Extracts, Pure Antioxidant Cocoa) in the Pure Inventions collection are delicious, all natural, fully standardized, and gluten-free and have no calories, caffeine, artificial sweeteners, preservatives, or alcohol. The delivery system (60 servings in a 2-ounce glass bottle) is eco-friendly and convenient. Just add to your favorite water for high-antioxidant hydration, and what is even better, they taste delicious.
NUTRICOSMETICS (Supplements That Nourish Your Skin)
GliSODin Skin Nutrients (Paula Simpson, Executive Director)
GliSODin Skin Nutrients is a professional nutricosmetic line dedicated to supplement your beauty regimen. The products are specially formulated by dermatologists and nutritionists to provide powerful antioxidants and bioactive nutraceuticals that promote enhanced and longer lasting results from your medical aesthetic treatments and beauty and wellness programs. Only the finest ingredients are selected for the products, to guarantee strong and positive results for beautiful, healthy skin. Who knew that you could look better by taking a supplement?
I also attended some educational courses and found some speakers who have something valuable to say. Craig Ure from ZoomDazzle.com, in one very dynamic presentation in a room full of med spa owners, talked about using Google, video, blogs, and their own websites to successfully capture a wider share of the marketplace.
Another presentation worth mentioning was by Sarah Boumphrey from Euromonitor International, who offered research and statistics on the current state of the international economy, the future of luxury, as well as recession recovery dynamics in the marketplace.
Thanks to Nancy Griffin the founder of Spa Exec, who brought Sarah all the way to New York, we learned valuable statistics on the current economic recovery:
The good news: A fragile economic recovery is under way.
The bad news: Consumers see their home as their entertainment hub, and a newly developed discount culture is developing thrift into a consumer habit.
The good news: Recession-wary consumers will look to escape not only at home, but away from home, and consumers are clearer on the empowering link between health and wellness and a happier, fuller life. Even the home as entertainment hub could be good news for day spas, as many consumers are turning to day escapes.
The bad news: The travel sector is recovering at a much slower pace than other aspects of the economy.
The great news: Value is no longer associated with just discounting; consumers are looking for value. Many companies are going back to basics, and value is equated with the quality of services offered. The success of any business will rest on its ability to offer products considered worthy of the investment.
What are your thoughts on trade shows? Email Milana.Knowles@spafinder.com