Spa Partners Blog

Partner News, Information and Inspiration

Archive for May, 2010

Got a Spa Blog?

Does your spa have a blog devoted to spa?  If so, we invite you to submit your blog to us for consideration to be featured on our own Club Spa blog roll or, blogs we like.  Our editorial team will select the best and most relevant, giving your blog (and your spa) more exposure to spa-lovers.  Send your blog URL to

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Sign Up Now for SpaFinder Deal Days in September – New “50/50” Program Launched!

dealdaysOur inaugural SpaFinder Deal Days event was a hit, so we’re bringing it back – bigger and better! Sign-up by May 14 for early bird pricing plus premium placement in a dedicated regional e-blast to thousands of spa-goers.
What’s New for September:

  • The “50/50” program – Offer $50 treatments or 50% savings giving you and your customers greater choice and flexibility
  • New treatment categories include Wellness, Fitness, Yoga, Pilates, and Salon
  • An expanded national and regional marketing campaign targeting your community and delivering even more qualified customers to your spa.

Over 90% of spa-goers who participated in Deal Days said they had a great experience and would return to the spa they visited. Market your business through this innovative, weeklong event powered by SpaFinder, the most trusted brand in the industry!

Join us for a 30 minute webinar on Tuesday, May 25th at 1:00PM(EST) to learn about our next SpaFinder Deal Days, the spa marketing event of the year! Learn how to maximize the results of your participation and drive new business with this event. Sign up today.

For more information, please call Loreen Guertin 212-716-1167 or email

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NEW! SpaFinder, New Beauty, The Global Spa Beauty and Wellness Guide

magazinesThis November, SpaFinder & New Beauty bring you the largest spa guide in the world, merging in-depth beauty content with a complete reference guide to luxury spas. Commit before May 15th and be included in our email to 300,000+ spa enthusiasts.

Worldwide circulation increased 20%!

• Exposure to New Beauty’s 2 .25 million readers
• Distributed to high-end travel agents and at private airports
• Mailed to American Express Membership Rewards Members
• Global distribution to leading day spas, hotels, resort and destination spas
• Completely redesigned, with unique advertorial content
• Integrated online promotion on, and

To reserve your space, contact Holly Block, Account Executive, at 212-716-1219 or email

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Maximize Your Mother’s Day Sales

mothersday2010Mother’s Day is fast approaching, and now is the time to promote fantastic offers and gifts for moms! Before your potential customers begin the search for the perfect gift, plant thoughts of spa in their minds! SpaFinder will, too!

Take a look at our 9 Tips to Maximize on Mother’s Day

  1. Promote early.  Start alerting spa-goers via email, newsletter, or through local advertisements about Mother’s Day deals, special events, and new retail products.
  2. Use  Post special Mother’s Day offers and deals on your listing at Spa-goers begin their search with SpaFinder. Spas that post deals on SpaFinder receive up to 30% more traffic than those who don’t! So if you aren’t posting deals, you are simply not making the most of your partnership with SpaFinder.
  3. Create strong deals. Consider creating packages that are available throughout the month of May. Entice mothers and daughters into your spa with offers such as “Mother’s Day Escape,” “Mom & Daughter Day of Beauty,” or “Baby and Me,” a unique spa experience just for mothers and their babies (a growing spa trend!).
  4. E-mail existing clients. Consider using e-mail as a low-cost, high-return communication tool. If you don’t already have them, the pre-holiday is a great time to start collecting e-mail addresses of your clients. Establish a mailing list of all your clients, so you can contact them about special offers and keep them in the loop with what’s new and exciting at your spa.
  5. Display your promotions. Create eye-catching signage, posters, and brochures for your spa’s promotions. Provide a sense of good or added value when displaying your offers. Properly displayed promotions will raise awareness of your business, increase sales, and help you increase business at slower times.
  6. Have a message. Simply remind your customers that “Mother’s Day is May 10th,” or strike a chord with the message “What could I possibly do to thank Mom?” Show your gratitude to all the wonderful women who have made a difference in your life with pampering, relaxation.
  7. Hold an event. Plan an event with mothers at your spa. Feature activities geared toward beauty, relaxation, and wellness. Provide mini makeovers and massages/relaxation sessions. Invite a vendor to come in and present their products to test and buy. Top the day off with brunch and a gift that Mom can take home!
  8. Go beyond Mom. Remember to market Mother’s Day to ALL of the special women in your life, not just moms.
  9. Have a giveaway. Mom’s that visit the spa during the month of May, receive a special spa basket or box of chocolates.
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Marketing Idea of the Month – Offering “Spa Tapas” on Your Menu

It’s safe to say that most of us, at times, find ourselves a bit indecisive when it comes to making choices. To capture those spa-goers, who have trouble narrowing down their treatment options, is the idea of offering spa tapas. A growing trend in the spa industry, spa tapas, lets the spa-goer choose from a handful of treatments, each with an abbreviated treatment time.

Spa tapas menus can provide a quickie version of your spas’ traditional services or may highlight a few of the more unusual treatments on your menu.  These tapas menus can offer the choice of a la carte options, including anything from a 25 minute signature massage to a 30 minute fruit body scrub. The key is to get creative and let spa-goers explore different options.

Bon Vivant!

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A New ANSR to Light Therapy

BEAMTaking a new approach to anti-aging and the treatment of acne, the ANSR:BEAM aims at restoring a more youthful appearance without  going under the knife or using pricey laser treatments. The secret is this new powerful, proven technology with red and blue light therapy; similar devices on the market only offer either red or blue light therapy.

The use of LED light therapy in combination with established aesthetic procedures is quickly becoming the next evolution in spa services and is one of the fastest growing segments in the skin care industry today. The BEAM is the perfect addition to many spa treatments- not only is the device compact and easy to use, but the BEAM incorporates both RED and BLUE light, making it an invaluable add-on for any anti-aging treatment. In addition, the BEAM is effective for calming inflamed or irritated skin after treatments like waxings or Botox injections. With pricing at $145, virtually any type of spa stands to benefit from the addition of this light therapy device.

The BEAM‘s red light penetrates the skin deeply, stimulating collagens to grow new, healthier cells quicker. These new cells rejuvenate the skin, improving skin tone, reducing redness and filling in the fine lines for a radiant, smooth complexion.

The blue light targets and kills bacteria without causing redness, dryness, or pain. The blue light is absorbed by bacteria molecules, causing free radical damage to destroy acne causing bacteria. Users can see a dramatic improvement in preventing and controlling acne outbreaks in just weeks.

The device is easy to use. Simply charge the BEAM and push the “On” button once for blue light, the 5 minute acne treatment. The BEAM is to be placed on the skin surface and glided back and forth over the area to be treated. After 5 minutes, the light will switch to red and the user will repeat the same motions as the blue light treatment for another 5 minutes.

Check out to see before and after images of people who have used the BEAM. The results are pretty impressive!


For more information on the ANSR: BEAM, contact Vice President of Sales & Product Development, Shannon Monihan at 503.740.3099 or email

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May is Melanoma Awareness Month – Help Spread the Word

MelanomabraceletsAs most of our spa partners know, SpaFinder’s Melanoma Initiative has been our main philanthropic cause for the past few years. After our spa industry colleague and friend Alex Szekely, former president of the Golden Door and Rancho La Puerta, died of melanoma at the age of 44, SpaFinder President Susie Ellis made it SpaFinder’s mission to help educate others about melanoma awareness and prevention.
SpaFinder’s “I Will Reflect” melanoma bracelets continue to grow in popularity. Bracelet sales have reached over 30,000 within the last few years, with proceeds going toward melanoma research. The “I Will Reflect” bracelet has a clear wristband that turns purple when exposed to ultra violet light, reminding the wearer to apply sunscreen or find some shade.

What is Melanoma?

Melanoma is the most serious type of skin cancer. The disease begins in skin cells called melanocytes. These cells make melanin, which gives skin its pigment and also protects deep layers of the skin from the sun’s UV rays.  When skin receives too much UV light, melanocytes may begin to grow abnormally and become cancerous melanoma.

How to spot Melanoma?

In many cases, the first sign of melanoma is a change in the size, shape, color, or feel of an existing mole.  Melanoma can also appear on the body as a new mole. Most melanomas have a black or blue-black area and may appear abnormal.

For men, melanoma often appears between the shoulders and hips, on the head, and the neck. Women most commonly find melanoma on the lower legs, palms of hands, on the soles of feet, and even under the fingernails or toenails. Although these are the most common places on the body for melanomas to appear, they can appear anywhere on the skin, hence it is important to perform routine self-examinations and get an annual head-to-toe skin check from your dermatologist.


Did you know?

  • UV exposure is greatest when the sun is highest in the sky between 10 a.m. and 4 p.m. It is also greatest in the summer, at higher altitudes, and nearer the equator.
  • Up to 80 percent of the sun’s rays can penetrate light clouds, mist and fog.
  • Fresh snow reflects back about 85 percent of the sun’s rays; water reflects back about 5 percent of the sun’s rays; concrete reflects back 10 to 12 percent of the sun’s rays.
  • Protecting your skin during the first 18 years of life can reduce the risk of some types of skin cancer by up to 78 percent.
  • Studies have confirmed that sun exposure is responsible for the development of at least two-thirds of all melanomas.

SpaFinder urges you to spread the word to your clients, friends, and family about the dangers of melanoma, which accounts for more than 65,000 new cases a year, claiming 11,000 of those diagnosed their lives. It is with early detection that this disease can be stopped.

To find out more about SpaFinder Melanoma Initiative or to purchase SpaFinder’s “I Will Reflect” bracelet, please visit or contact Loreen Guertin at 212-716-1167 or

* Source:,

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