Spa Partners Blog

Partner News, Information and Inspiration

Archive for June, 2010

Spa-goers love deals!

Post DealsOne of the most visited pages on SpaFinder.com is the spa deals page, proving what we already knew – that everyone loves a bargain.  When thinking about ways to ramp up your summer sales, think DEALS!  By offering unique summer deals, you’ll be sure to attract some extra attention, which means new customers!

Thematic promotions are a fun way to show off deals.  Consider special promotions for students or teachers on summer vacation, or feature ways to “beat the heat” with spa treatments.  Promote services that are perfect for summer like waxing, manicures and pedicures, or services that are perfect for a spa stay-cation for those who won’t be traveling this summer.

Also, wedding season is upon us!  Offering deals to brides and their bridal parties is a great way to bring in large groups in need of pampering and preparation!

Log in to post your spa deals.

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Ingestible Beauty Secret: GliSODin

GliSODinGliSODin, while very popular in Europe and Japan, is a new concept in the U.S. — an organic oral skin care product created by dermatologists and nutritionists. This natural pill is a product of nutricosmetic, which is the name for a category of natural, healthy products that are specifically formulated for beauty and skin health purposes. All nutricosmetics are consumed internally – a popular alternative to surgical procedures. GliSODin, containing lemon balm, Vitamin E, melon extract, along with a few other ingredients, is created to protect the skin from UV rays and oxidative stress while promoting an even skin tone. It reduces inflammation and soothes irritated skin.  Just take two pills once a day with food and watch your skin glisten evenly in the sun. No doctor appointments, no surgeries – it’s as easy as that.

Product creator Paula Simpson, whose background is in nutrition consulting, developed the GliSODin as a collaboration of dermatology and nutrition. Clients would ask for weight-loss and nutritional ways to benefit their hair/skin, etc.  Simpson decided we needed an all-in-one natural product that could cure internally and optimize skin health and beauty. Taking a nutritional supplement is bridging the gap between vitality and deficiency, which you are not otherwise getting in your diet. She met with dermatologists in Paris who had been working with Glisodin, and they collaborated to make a product that would protect the body, rejuvenate and get everything you need in a natural pill.

GliSODin is not sold in retail chains; it was created specifically for professionals and the spa industry based on high standards and research.  The ingredients selected had been shown in research to benefit the body.  The formulations are rich so the product is meant to be with health professionals.

Learn more about GliSODin.

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Spa Insider: SRI Report Medical Spas

Dear Medical Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry. I am sharing a link to the entire report with you. ($1,000 value!)  This is the first time a well respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and comment on what you think.

Why this is important for medical spas:

SRI put 9 different categories under their “Wellness Industry” umbrella.  In my opinion, medical spas sit in the “sweet (suggest going to the “more” somewhere after this where they see the Why this is important for medical spas first ) spot.”  That is because the continuum goes from conventional, medically-oriented approaches to integrated wellness- oriented approaches.  From reactive to proactive.  From solving problems to improving quality of life.  In essence from medical to spa!

Some medical spas lean more towards the medical and some lean more toward the spa/wellness side.  This model allows for that as well as introducing differing terminology.

I feel that the important thing to know is that governments and increasingly consumers are looking at the wellness industry in this way.  Governments are finding it cost effective to invest money (and attract tourism dollars) for both conventional and integrated approaches.  For medical and wellness tourism.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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Spa Insider: SRI Report Getaway Spas

Dear Getaway Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry.  I am sharing a link to the entire report with you. ($1,000 value!) This is the first time a well respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and and comment about what you think.

Why this is important for getaway or “stay” spas:

You may not yet realize the importance of this development, but I think you will soon.  Simply put, because there is a trend toward a more proactive wellness approach rather than a reactive medical and disease approach, consumers, governments, doctors and insurance companies are seeing the value of encouraging people to avail themselves of these kinds of services.  And spas are where so many of these services can be found!

Did you know that there are now many governments around the world investing in marketing their medical tourism and wellness tourism industries?  That’s because having healthier people saves money and it attracts tourism dollars.  Whenever a person travels across borders for a medical procedure they are considered a medical tourist.  Whenever a person travels across borders to improve the quality of their life through a wellness-oriented approach (and that includes spa!), that person can be called a wellness tourist.

This means that in many countries there will be government support (meaning money) that will help promote the business you are in.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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Spa Insider: SRI Report Day Spas

Dear Day Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry.  I am sharing a link to the entire report with you. ($1,000 value!) This is the first time a well-respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and comment on what you think.

Why this is important for day spas:

There is no doubt that the winds of change are blowing – no longer are spas considered frivolous expenditures made mostly by wealthy people.  Rather spas have become more democratized, affordable and are now considered important contributors to people’s health and well-being.  Even the medical community is taking note and recognizing that they need help getting their patients to make lifestyle changes, and spas can make an important contribution.

When you look at the Wellness Cluster model, you will see that spas offer a proactive approach that is becoming more and more popular.  Rather than the conventional reactive, disease-oriented medical approach that you see on the left of the chart, the consumer, increasingly governments, and insurance companies are electing and encouraging a more-integrated wellness-oriented approach that proactively attempts to improve the quality of life as you can see on the right side of the chart.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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Learn About the New SpaFinder Global, Spa and Wellness Guide!

Spa Guide DirectoryThis November, SpaFinder and NewBeauty will bring you the largest spa guide in the world, merging in-depth beauty content with a complete reference guide to luxury spas.  Commit before June 30 and be included in the “Affordable Luxury” email to 300,000+ spa enthusiasts. Sign up for a free webinar June 15 at 2:30pm EDT.


Worldwide circulation increased by 20%!

• Exposure to NewBeauty’s 2 .25 million readers
• Distributed to high-end travel agents and at private airports
• Mailed to American Express Membership Rewards Members
• Global distribution to leading day spas, hotels, resorts and destination spas
• Completely redesigned, with unique advertorial content
• Integrated online promotion on SpaFinder.com, NewBeauty.com and DailyBeauty.com

To reserve your space, contact Holly Block, Account Executive, at 212-716-1219 or email holly.block@spafinder.com

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SpaFinder Deal Days, September – New “50/50” Program!

Be Featured in Lucky MagazineOur inaugural SpaFinder Deal Days event was such a hit, so we’re bringing it back – bigger and better! Sign up by June 25 for early bird pricing.  Select regions are eligible for inclusion in a Lucky Magazine ad!


What’s New for September:

  • The “50/50” program – Offer $50 treatments or 50% savings giving you and your customers greater choice and flexibility
  • New treatment categories include Wellness, Fitness, Yoga, Pilates, and Salon
  • An expanded national and regional marketing campaign targeting your community and delivering even more qualified customers to your spa.


Over 90% of spa-goers who participated in Deal Days said they had a great experience and would return to the spa they visited. Market your business through this innovative, weeklong event powered by SpaFinder, the most trusted brand in the industry!

For more information, click here or please call 212-716-1167, or email dealdays@spafinder.com

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Tips on Responding to Negative Online Reviews

ReviewsLet’s admit it. A less-than-perfect review isn’t something anybody wants, but it doesn’t have to be the end of the world. There are ways to successfully resolve negative online reviews that will likely satisfy your disgruntled client—and ultimately strengthen your business.



1)      Contact the consumer: Seek to rectify the situation by reaching out to your dissatisfied client. Clients will most likely appreciate that you made the effort.

2)      Take the time to reply: Many online review sites allow companies to publicly respond to critiques. Follow up by posting your own response explaining your point of view and how your spa remedied the situation. Just remember to mind your manners—poor reviews must be handled delicately. Don’t go off into a rant just because you disagree with the negative comments!

3)      It’s never too late to say I’m sorry: If the review warrants an apology on your behalf, then make one. If you’re in the wrong, admit to it. Tell the client you made a mistake and that your spa has put in safeguards to better handle the problem should it resurface in the future. Owning up to your mistake and being honest will likely help win back the client’s respect.

4)      Turn a negative review into a positive: Use it as a lesson learned to improve your business. Perhaps the reviewer actually made some good points. Take note. Apply this constructive criticism (even if it wasn’t offered politely) to make your business better.

5)      Become educated: SpaFinder will be hosting a two-pronged webinar, or tutorial, to (i) discuss how to increase and take advantage of positive reviews and to (ii) provide further insight on how to manage negative reviews. Be sure to check your email in the coming weeks for an invitation and sign up!

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Liking to spa is a given!

Like SpaFinder on FacebookTaking a moment to “like” SpaFinder on Facebook will put your business in touch with all of the latest updates, news, and insight into the world of spa and wellness! Spa-lovers all over the world can enjoy a lively dialogue about the ever-growing spa and wellness industry. Keep your finger on the pulse of what spa-enthusiasts want most in a spa experience. Connect with a real spa community by “liking” SpaFinder on Facebook!

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