Spa Partners Blog

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Archive for September, 2010

Stressful Times Call for Deal Days Measures

Deal DaysAs summer winds down, and it’s back to school for kids and back to the grind for many others, we know it’s a challenging time of year for spa sales.  SpaFinder Deal Days, the Wellness Week™ was designed to bring you the right consumers at this stressful time.  The weeklong program gives you the option to offer two to four treatments at $50 prices or 50% off.

With Deal Days you have the chance to provide customers who have learned about this great spa and wellness event through local and national coverage of the event (like commercials on Bravo! TV, advertisements in publications small and large like Lucky Magazine, Self Magazine and on movie theater screens nationwide) discounted treatments that will keep them coming back!

This fabulous week of savings for consumers is attracting first-time spa-goers as well as exciting spa-enthusiasts across the country—and it is not too late to get in on the action!  There is still time to get your spa involved in this excellent event and to showcase your business’s main attractions to consumers with the potential to become lifelong fans!

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Taste of New York Showcases NYC’s Finest Spas and Brings Industry Together

SpaFinder’s Taste of New York Spas event, held on August 18th, 2010, was a huge success! Almost 300 industry executives joined together at SpaFinder’s New York City offices in the Flatiron District to snack on hors d’oeuvres, sip on cocktails, solidify relationships, make new friends, and enjoy a taste of what some of New York’s finest spas have to offer.

Spa Merge

Featuring seven prestigious spas in the New York City area, various signature treatments were highlighted and sampled:


Caudalie Vinotherapie Spa at The Plaza demoed its Crushed Cabernet Scrub, a warm mixture of grape seeds, honey, brown sugar and organic grape seed oil, on the hands of many lucky guests. To top it off, Caudalie’s sommelier of the Paradox French Wine Lounge gave wine tastings of Chateau Smith Haut Lafitte from its family vineyard in Bordeaux.


The Spa at Trump Soho

The Spa at Mandarin Oriental debuted and sampled its brand new “Himalayan Salt, Sea & Chakra Therapy,” an exclusively designed purification, balancing and sequential healing treatment that taps into the powerful wellness benefits of elements from the earth, sea and air.


Clarins Skin Spa gave attendees a taste of Clarins’ Power of Touch where ten minutes of blissful touch, with a skin radiance ritual hand facial or a tension-releasing back massage pampered guests.


Spa Merge presented two treatments combining science and nature. The science treatment involved a sample of the “Ultimate Merge Facial,” which included a two-layer intense exfoliation process incorporating a custom peel followed by macro- or orbital-dermabrasion and micro-current lifting to stimulate and strengthen facial muscles. The nature aspect gave guests a demo of the spa’s “Organic Massage” with either a mini foot scrub, scalp massage or neck and shoulder massage.


The Spa at the Surrey treated guests to two aroma-based experiences with Darphin and Li’tya product lines. The Darphin experience showcased expertly blended essential oils and the Li’tya experience incorporated the Wulima Yulu (Journey of Aroma) and a Smoking ceremony.


YeloSpa

The Spa at Trump Soho, which just opened in mid-August, debuted its henna application services and threading, an ancient hair removal technique to give clean brow lines and definition. The new spa features a Middle Eastern theme to complement the first Hammam on the east coast.


YeloSpa offered two unique mini-services: Its “AlphaLounger” gave guests a taste of the three-dimensional experience consisting of sound, light and movement that connects a unique quality of deep relaxation with an inspiring and energizing effect. It also offered Yelo Reflexology Sessions, a zero-gravity experience, which included a ten-minute hand or foot reflexology session from the spa’s highly-trained and certified massage therapists.

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Spa Trend: Belly-Friendly Spas

belly-friendlyBelly-friendly spas are popping up across the country and it’s no surprise – pregnant ladies need love too!  Barefoot & Pregnant is a spa program started by Stacy Denney as a way to connect and pamper women who are pregnant, trying to get pregnant or have recently given birth.  Denney has installed this spa program catering to moms in three hotel spas in California (Casa Madrona, Spa Elia and Hotel Healdsburg), and we see the trend catching on!

Barefoot & Pregnant maternity spas are fully equipped to provide pregnant women the pampering they need, whether it is just a day at the spa or a several day stay. Staff is specially trained on the particular needs of pregnant women and how to interact with them, which Denney believes is as fundamental as massage technique.

Two of the popular pregnancy packages offered include the Babymoon, which is a pre-baby honeymoon-esque trip for the mother-to-be and her partner, and the Mommymoon, a little personal time for just mom before a second or third baby arrives!

Pre- and postnatal spa treatments in a safe and comfortable getaway environment are a wonderful spa trend for women during such an important and amazing time in their lives.  Learn more about Barefoot & Pregnant!

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Highlights from the State of Spa Travel Survey

SpaFinder is renowned for being a leading authority in the spa travel industry (SpaFinder.com ranks as the number-one site global consumers visit for spa/wellness information, according to Coyle Hospitality Research), and SpaFinder’s fourth annual travel agent survey offers a timely snapshot of the trends agents are observing in the travel marketplace. This annual report, conducted with 250-plus global travel agents, also provides helpful benchmarks for your business for the year ahead.

Below are a few significant findings we’d like to share with you from the State of Spa Travel survey:

  • Despite lots of press on an economic turnaround, 44% of travel agents report that hotel/resort/destination spas are actually more aggressive in offering special deals in 2010 over 2009!
  • Despite the abysmal 2009 economy, approximately two in three agents reported no declines in spa travel bookings last year (over 2008); 26% cited spa travel actually increased (11% reported “significant” decreases in 2009.)
  • Sixty-six percent of agents report their clients are expressing a rising interest in vacations with a dedicated health/wellness focus.
  • The number-one consideration for travelers (for the fourth straight year!) is access to spa facilities, followed by proximity to a beach, sightseeing, hiking/nature-based activities, shopping, and access to golf and skiing.


Learn more here.

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SpaFinder/NewBeauty Relationship – A Flawless Fit

SpaFinder NewBeauty directoryFor those who may not know, Sandow Media, a leader in luxury online and print media, announced an alliance with SpaFinder.com, SpaFinder Magazine, and the SpaFinder Global Directory earlier this year. Sandow Media will debut the new publication, NewBeauty SpaFinder: The Guide to Global Spa, Wellness & Beauty—which will be the largest spa reference in the world—as part of the venture.  Our SpaFinder President Susie Ellis notes the SpaFinder/NewBeauty relationship is exciting for the entire spa and wellness industry—and we agree!

But what exactly does this new collaboration mean for your business, you ask?

  • Both Sandow Media and SpaFinder indicate the partnership will allow both companies to “streamline aggressive expansion plans and offer innovative marketing programs to spa and beauty partners.”
  • Each issue of NewBeauty magazine will feature a SpaFinder supplement comprising cutting-edge, in-depth spa editorial content and images – a perfect place for spas and spa product companies to advertise! Look for the first issue to hit newsstands in the 2010 Fall/Winter publication of NewBeauty.
  • The NewBeauty SpaFinder: The Guide to Global Spa, Wellness & Beauty annual publication, scheduled for a November unveiling – just in time for the holidays, will offer access to NewBeauty’s complete distribution outlets, with availability at more than 20,000 newsstands and in 12,000 leading spas and hotels worldwide.


Read more about SpaFinder’s relationship with Sandow Media.

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