Spa Partners Blog

Partner News, Information and Inspiration

Archive for October, 2010

Wellness Week™ Was a Huge Success!

SpaFinder Deal DaysSpaFinder Deal Days, the Wellness Week™ is complete, and was a huge success, thanks to you, our partners. 
 
The Wellness Week™ generated terrific press, along with propelling thousands of new customers to spas, fitness, and wellness centers around the nation. Hundreds of consumers took the time to write us about notable/positive experiences they had during this terrific week of health and wellness.

“I had a great massage and facial experience. I plan on returning to this business in the near future with or without a special discount/offer.”

“I chose a different spa for each service to get to experience different spas around town…I had a facial and massage that were marvelous.”

“I was able to try services I would normally never try (just to ensure I didn’t end up paying full price for a service I didn’t like). I get comfortable with what I’m familiar with and this was an opportunity to venture outside my comfort zone and try both a new spa and new service.”

Deal Days participants also recently took part in a survey dedicated to the weeklong event – and the results are outstanding! Here are just a few of the findings.

  • Virtually 100% (99.5%!) hope there will be more Deal Days/Wellness Weeks in the future — and that they would personally take advantage of it again.
  • Two in three Deal Days consumers report they went to a spa or fitness/wellness center they’d personally never tried before. Of those first timers, 85% report they would return and recommend to friends.
  • Sixty-seven percent booked a deal just for themselves – and 32% booked for both themselves and a gift for another person.
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Evidence of Massage Benefits Brings Exciting News to Spa Industry

massageExciting news for the entire spa industry!  When the New York Times runs an article about a new study showing that “a single session of massage caused biological changes,” it is time for our industry to celebrate! 

Here is the scoop.  Researchers, from a division of the National Institute of Health, conducted a study at Cedars-Sinai Medical Center in Los Angeles in which one group of adults was given a deep-tissue massage and another group was given a light massage.  Blood samples were taken before and after these 45-minute massage.  The participants who received the deep-tissue massage displayed (among other favorable results) decreasing levels of the stress hormone cortisol and an increase in white blood cells, an essential part of the immune system.  Those who received the lighter massage had an even greater decrease in cortisol and increase in white blood cells, as well as an increase in oxytocin, a hormone associated with contentment. The study was published in The Journal of Alternative and Complementary Medicine.

I found it amusing that the article mentioned the researchers’ reactions to the results as “a surprise.”  Well…it’s certainly not a surprise to any of us in the industry, nor to most people who have had a massage and felt the physiological effects. 

Kudos to the National Institute of Health for conducting this study.  Now, if they could just relate this to the fact that, according to the U.S. Centers for Disease Control and Prevention, stress helps account for two-thirds of family doctor visits (other studies show the percentage even higher), we would no doubt have people lining up outside of our doors to receive massages!

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Cosmetic Surgery, Botox® and Aesthetic Laser Markets to Grow to Over $3 Billion in the U.S.

medical spaIt’s clear that the medical spa industry is growing — and the market for cosmetic surgery, facial aesthetics, and medical lasers is expected to almost double in size, exceeding $3 billion by 2017, according to a report by iData Research, a medical device and pharmaceutical market research company based in Vancouver, BC.


The report states that esthetic laser and light therapy markets for skin resurfacing, hair removal, and laser lipolysis are the fastest growing segments, and that Botulinum toxin-A drugs such as Botox® will grow to an estimated $543 million by 2017.

Competition has only grown since 2002 when Allergan had a monopoly on Botulinum toxin-A drugs, with Medicis and other new competitors entering the market. The report also speculates that competition will further intensify with the expected entry of PurTox® by Mentor Corporation, a subsidiary of Johnson & Johnson.

Currently, the U.S. market for esthetic facial injectable products is valued at almost $860 million, according to the report. Use of Botulinum toxin is also expected to increase due to a growing number of therapeutic possibilities, such as upper limb spasms, neck malpositioning due to spastic musculature, and certain types of eye muscle disorders.

“A growing number of doctors are looking at the therapeutic potential of Botulinum-A. There are more cosmetic procedures performed using Botulinum-A than therapeutic, however therapeutic procedures use higher doses of the drug, therefore these two markets are similar in value,” said Dr. Kamran Zamanian, chief executive officer of iData.

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Creative Spa Concepts Launches Get Spa Smart Tool

get spa smartCreative Spa Concepts, a spa consulting company based in Kennesaw, GA, launched a new tool last month aimed at sharing useful techniques and information with the intention of inspiring creativity and helping others use their experience to move the spa and wellness industries forward.

Called Get Spa Smart, the new information hub provides tips, techniques, and tools to optimize business. It includes the resources of Creative Spa Concepts’ consultants to help spas and wellness centers run a more efficient operation while helping owners and directors become more effective developers, managers, and leaders.

Accessible by annual subscription, the tool is divided into three sections with information for download:

  • Spa Inspired Life – for journalists, spa managers/directors and hospitality professionals, Spa Inspired Life is a one-stop shop for the latest tips, tactics, products and recipes from recurring contributors. Spa Inspired Life is a great library from which to pull content for newsletters, websites, and articles, or simply use as tips to boost personal wellness.
  • Spa Operations & Management – a source of inspiration for spa managers who are looking for best business practices. Also, for hospitality professionals, students, healthcare professionals or anyone interested in understanding what it takes to run a successful spa and wellness business.
  • Spa Development – ideal for entrepreneurs and developers considering a spa business and anyone interested in understanding the spa development process. Content ranges from design & construction and operations planning to recruiting & hiring.


In addition to providing knowledge, Get Spa Smart gives back financially. Annual subscription fees will be donated to a spa and wellness industry cause or initiative that is voted on by the registrants. Access is complimentary through the end of 2010, and an annual $20 fee will be required to access resources starting January 1, 2011. 

“I am passionate about the wellness industry and believe in sharing that passion with my peers. Get Spa Smart is my way of paying knowledge forward,” said Get Spa Smart Founder Mindy Terry, in a published report. Terry is also the President of Creative Spa Concepts and an 18-year spa industry veteran. “It is my goal that Get Spa Smart will inspire and motivate spa and hospitality professionals toward success and wellness.”

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Support Breast Cancer Awareness Month, an Effective Promotional Vehicle

pink ribbonIt’s Breast Cancer Awareness Month, and spas throughout the country are making donations, offering discounted treatments, and even creating new treatments in honor of the campaign. Highlighting your support to the campaign can be a powerful promotional vehicle while helping out a significant and important cause.

In addition to Massage Envy offering discounted treatments and donating a portion of the proceeds to the Susan G. Komen foundation, and the Pretty in Pink campaign involving over 100 spas and salons to benefit Bright Pink, a non-profit dedicated to raising awareness, here are some other examples of ways to get involved and make everyone feel great about going to the spa!

Raffle Off Your Services

Mandarin Oriental’s spas in the Americas will join Spa for a Year to launch a promotion supporting Breast Cancer Awareness Month and Evelyn Lauder’s Breast Cancer Research Foundation (BCRF). Throughout the month of October, “Long Life” raffle tokens will be available for purchase at Mandarin Oriental’s U.S. spas in Bermuda, Boston, Las Vegas, Miami, New York, and Washington D.C. On November 1, 2010, one lucky winner will be chosen at random in each market to receive a year’s worth of Mandarin Oriental’s Signature Spa Therapies. While Mandarin Oriental’s prize is an extremely generous one, you can hold a raffle and offer a prize suitable for your spa or wellness center to benefit a non-profit program of your choice.

Host a Breast Cancer Awareness Spa Day

Marlene Weber Salon Spa is hosting a Breast Cancer Awareness Day, where guests can enjoy a sampling of mini services for a $10 donation to Miles of Hope. The InterContinental Montelucia Resort & Spa in Scottsdale already hosted an all-day event featuring wellness and healthy living activities. Get inspired and pick a nonprofit that speaks to your spa!

Carry PINK Retail Products

There’s a plethora of beauty products out there featuring special PINK products this month, and many are donating a portion of profits to Breast Cancer Awareness. Find out if the brands you carry have any special PINK products and encourage guests to check out your retail area.  

Host a Reception/Benefit Night

In honor of National Breast Cancer Awareness Month, The Medical Spa at Nova and WD Designs, LLC will host a reception at The Medical Spa at Nova, benefiting Breast Cancer Network of Strength. You have until the end of the month to plan something – get together with other local companies dedicated to the cause, or try to find an event that you can offer your services to make it that much better!

Feature a PINK Service or Package

The Mood Swings Salon in Tempe, AZ, is offering a single strand of pink hair extensions for $10 as a fun way to show their support for the campaign. Men can also purchase pink t-shirts sporting the phrase, “Not too proud to wear pink,” for $15. Sheraton Wild Horse Pass Resort & Aji Spa is offering a “Positively Pink” package for $250, which includes two services, lunch, a custom-designed pink Aji Spa robe, a local artisan-crafted pink bracelet, and all gratuities, with a portion of proceeds going to a nonprofit. Think outside the box and create a special service just for Breast Cancer Awareness month.

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An Eye on the Prize

SpaFinder 2010 Readers' Choice AwardsIf your spa has won a recent accolade — SpaFinder’s Readers’ Choice, Condé Nast Traveler, Travel + Leisure honors etc., — we want to know about it. Awards, whether Readers’ Choice or local recognition mentions, are worthy additions to your overview listing on SpaFinder.com, and can help you benchmark your property against the immense competition in the spa and hotel/resort industries around the globe. Along with being an excellent promotional tool for you as a partner, it helps consumers in their search for world-class spa properties.

Email us at editorial@spafinder.com, and we’ll work to include your award into your SpaFinder overview listing. Please note, we reserve the right to edit requested changes that do not adhere to SpaFinder guidelines and content restrictions.

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Let’s Make a Deal

spa dealsGet in on Getaway Spa Deals
 
Looking to maximize the marketing of your property on SpaFinder.com? We strongly encourage you to take advantage of our Spa Deal feature. It’s a complimentary component with your SpaFinder partnership, after all – and the best part? We’ve seen that when a property has a Spa Deal posted, the clicks to their website, booking requests, and phone calls can double!
 
A Spa Deal is a special savings or discount offered to SpaFinder consumers, which should include accommodations and spa components. Late last year, spa expert and SpaFinder President Susie Ellis stated spa bargains and incentives, a 2010 trend to watch, as a way to drive incremental revenue and retain loyal customers, and hotel, resort, and destination spas have responded aggressively.
 
Despite a somewhat improved economy, 92% of travel agents who participated in SpaFinder’s recent fourth annual State of Spa Travel Survey reported spa travel deals in 2010 are either more aggressive than, or equal to, 2009.  Also important to note is that agents reported the number-one change in spa travelers’ behavior in 2010 is “seeking significant deals.”

Submitting a Spa Deal is a simple process so keep them coming!

  • To post a Getaway Spa Deal (which requires accommodations and spa components), fill in the form here.
  • You can also post a Group Special for parties of four or more (must include accommodations and spa components) here.
  • If your property accepts Day Spa clients and SpaFinder Gift Certificates, post a Day Spa Deal here.


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