From Hildegard Dorn-Petersen
Around the world, there is a growing interest in understanding Wellness as a holistic concept. But what are the real trends in the Spa and Wellness market? Which are the spa models that promise the most realistic financial return? Are Green spas and Sustainability as important as the media makes us believe? Is Medical Wellness one of the future markets? To answer these and further questions, AHGZ has invited experts and industry leaders to share their knowledge with delegates from Germany, Austria, Switzerland and South Tyrol. AHGZ is Germany’s leading newspaper for hospitality and organizing the first “Wellness Summit” at the 5-Star Luxury Spa & Cultural Hidewayin cooperation with the Conference Group. Both are honored to welcome Susie Ellis, President of Spa Finder and co-Chair of Global Spa Summit, as Keynote Speaker for the event. Susie has famliy roots in Germany and is looking forward to her stay at famous Schloss Elmau in Bavaria. She is prepared to share her “10 Top Trends in Spa & Wellness” with the audience from hotel & spa business.
According to the latest results of the GfK “Wellness Sensor 201” survey, German spa holidaymakers booked about 5 million trips in 2010 – an increase of nine per cent to last year. Compared to the total travel market the Spa & Wellness market is growing stronger by three percent. An important role is played by continued preference of Germans for Spa Destinations within their own country. Particularly younger travelers in between 25 and 44 increasingly are discovering this type of holiday for themselves. A structural change in target groups and booking patterns is the result for the Spa industry. These travelers are actively using the Internet for information search. As a result, personal experiences and recommendations on Social Media platforms and portals for hotel reviews are rapidly gaining importance. New strategies and innovative concepts are needed in order to be fit for the guest of the future. Which are the right channels to reach important target groups, will be an important topic of the conference.
Another important issue is “Green Spa”. Peter Zimmer from Green Globe will help to understand proper standards instead of “Green Washing”. Joerg Demuth, President of “The Organic Spa”, is speaking about the important role of quality and authenticity. Europe’s newcomer in the sustainable spa market Spain shall be presented by Sonal Uberoi, Founding Director of Spa Balance Consulting.
Dagmar Rizzato enjoys a high reputation as Spa Consultant not only in Germany, but also abroad. Her focus will be on successful concepts and service excellence. These are the secret of success, why some spas are pretty as a picture and do not sell, but others do. Talking about profitability of Spas, there has been quite of bit of research conducted. Dr. Manfred Kohl, founder and chair of Kohl & Partner Consulting, regrets this. He will explain the advantage of comparative figures and Benchmarks as management tool. Last but not least best practice will be shown by example of “Health Spa” at Villa Eden (South Tyrol) and famous Lanserhof. Professor Andreas Wieser is a real visioneer in Medical Wellness. He will speak about “The future of medicine” at “Lanserhof” and in the Spa Industry.
Tickets for the conference including Gala Dinner are still available. More information and the full program: http://www.conferencegroup.de/event_overview/ahgz-wellness-gipfel-2011-230.html