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Archive for April, 2012

Capture the Teen/Tween Spa Audience

The spa scene isn’t solely for the adult genre anymore – teens and tweens are becoming just as spa savvy, as beauty trends become increasingly friendlier for every budget and the importance of wellness is recognized at an earlier age.

“As more families travel with children to spas, the industry is evolving to accommodate the under-18 set, from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices,” according to the SpaFinder’s 2012 Spa Trend Report™.

As more spas grow cognizant of the rapidly growing traveler demand to be able to bring teens, tweens (and even younger!) along for the spa experience, it’s predicted that far more resort and hotel spas will reevaluate age restrictions in fitness/spa areas and welcome these age groups with appropriate, tailored programming.

What could this mean for your spa or wellness business? Here are some easy tips to expand your teen and tween audience:

  • Reconsider your spa’s age restrictions (if any apply), and realize that expanding your clientele to teens and tweens may be a lucrative marketing venture – and, as a bonus, accommodating the younger crowd will most likely please your adult spa-goers that are parents.
  • Roll out teen/tween programming: Take a cue from places like the Topnotch Resort and Spa, which now offers dedicated kids’ packages like The Shirley Temple (for girls under 12), a combination of a mini spa manicure, a June Jacobs bubbly spa pedicure, mini facial and Shirley Temple drink, that cater to the younger traveler. As well, services like teen yoga or deep-cleansing facials, complete with a pre-treatment consultation with an esthetician or post-treatment talk about at-home skincare tips, teach new generations of spa-goers fabulous wellness and beauty habits.
  • Skim your spa menu and rename, or add, some spa treatments…: Ice Cream Pedicures or Starfish Sparkle Manicures (Sundae Spa in Connecticut) or the Teen Transformation Facial (Loews Coronado Bay Resort) make spa services sound appealing to the teen/tween crowd.
  • …Or, create a new teen/tween spa menu altogether: SENSE, A Rosewood Spa at Jumby Bay, A Rosewood Resort, recently launched its Rose Buds™ Junior Spa Menu, for guests ages 4 to 16, which includes treatments like Chillax, the Beach Bliss Mani and Pedi, Mini Massage, Mini Facial, braiding and hair wraps.
  • Designate an area of your spa for kids only: Major destination and resort spas like KeyLime Cove and Disney Aulani in the U.S. and Schloss Elamu in Germany feature special spas designed just for teens and kids; if this isn’t possible, designate an area (or even just a day of the week/month/etc.) of your spa for your younger guests only. The Homestead performs Kidspa Tween & Teen Services, such as My First Facial or the Blueberry Belle Pedicure, exclusively in its Spa Suite.
  • Get the adults involved: Encourage parents to ease their tween or teen into the spa scene by promoting such treatments as mom-daughter/father-son massage or personal fitness sessions for two.
  • Spa parties: Turn your typical spa party (i.e., bridal showers or bachelorette parties) into a kid-friendly version for the under-18 demographic. Targeted treatments (teen facials, mani/pedis, makeup applications, etc.) and fun food will make it a hit.

Learn more about SpaFinder’s 2012 Spa Trend Report.

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Spa Industry News Briefs

New York’s Le Parker Meridien Opens First Spa and Wellness Level

Just last month, Le Parker Meridien in New York City opened its underground 20,000-square-foot beauty and wellness level. Dubbed “Underground at Le Parker Meridien,” the space houses the hotel’s first spa concept, a DryBar, a health cafe and a nail salon called tenoverten. The wellness level also features a redesigned, multi-level fitness center, Gravity that is open to guests of the hotel as well as local members and day guests. The 15,000-square-foot gym has its own workout system, The Quickie, a routine designed to provide an effective workout in 15-20 minutes.

Austria-based Loisium Wine and Spa Resort to Open Second Spa Hotel

Loisium Wine and Spa Resort, an Austria-based resort, will open its second hotel in Ehrenhausen, Southern Styria, Austria, in June. The new 105-bedroom hotel will feature a Wine Spa, two wine-themed restaurants and a wine bar. The 15,000-square-foot spa will have eight treatment cabins, including two couples’ suites, a relaxation area, a sauna area with five saunas, a heated outdoor pool with experience showers and a fitness zone with a yoga studio. The company already has plans for a third location in Alsace, France, which is scheduled to open in 2014.

Bask Spa Concept to Launch at Atlantic City’s Revel

Bask, a new spa and wellbeing concept,  has been developed by lifestyle brand exhale for Revel, the new $2.4 billion resort destination in Atlantic City, New Jersey. The 32,000-square-foot location will feature a 3,000-square-foot co-ed bathhouse with a Himalayan salt grotto, hammam, 32 therapy rooms, steam rooms, a deluge shower and a fitness center, which has SurfSET programming. exhale’s five skincare lines will be used in the spa, which includes 302, Actifirm, Tata Harper, ISClinical and Sircuit.

Fletcher’s Cottage Spa Opens at Archerfield Golf Club near Edinburgh

Archerfield Links champion golf course near Edinburgh, UK, is now home to a new 8,000-square-foot luxury day spa, Fletcher’s Cottage. The spa will feature seven treatment rooms, including a couple’s room, a salt brick inhalation room, a large relaxation lounge with a wood burning oven and a secret walled garden where there are two seaweed bathing houses. The spa facilities were designed and supplied by Nola 7 and include the marine salt steam room, herbal aroma sauna, mud cure room, ice fountain and contrast adventure showers.

Other Industry Headlines

The Joule in Dallas Moves into Phase II of a Two-Year, $78M Renovation and Expansion

Stephen Pettibone Appointed VP of Investor Relations for Starwood

Refinancing for St Pancras Renaissance

Westward Look Wyndham Grand Resort & Spa Welcomes David Yamada as General Manager

$30 Million Fernie Spa and Resort Holds Grand Opening

Jumeirah Appoints Adrian Bradley as Chief Financial Officer

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Spa and Wellness Come Together in Arizona

Destination tourism and interest in spa and wellness are all on the rise, and Arizona has taken notice.  After the success of the Sedona Spa Association and with 2012 marking the Centennial Year of Arizona, the state has decided to create the Arizona Spa & Wellness Association, Inc. (AZSpaWell), in order to enhance the state’s spa and wellness offerings and to grow along with the trends.

The association’s philosophy is “We love what we do and we believe in the value of helping people enhance their lives, minds, bodies and selves.” Created to facilitate fun and rewarding ways in which spa industry professionals can come together to educate and inspire one another, the association also seeks to developing fun, new social experiences for professionals in Arizona to connect in spa, wellness, innovative health, fitness and lifestyle.

AZSpaWell is comprised of a group of spa and wellness professionals in Arizona that come from such leading spas as L’Auberge de Sedona, Enchantment Resort’s Mii amo Spa, Amara Resort and Spa, as well as companies such as Kerstin Florian and Pevonia. The association has partnerships with the World Research Foundation, American Spa, DSA, IMSA, LVSA and SpaFinder.

The first event slated is the Summer Wellness Event on July 12, 2012 from 1-4 p.m. This afternoon of wellness will be held at the Creative Life Center in Sedona, Arizona, and will feature wellness speakers, innovations in spa and wellness, emerging energy applications, express massages and light refreshments. The event is $25 for non-members and free for members of AZSpaWell. To learn more about upcoming events or how to become a member visit

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SpaFinder CEO Launches Welltech Funding

The launch of Welltech Funding, a health and wellness-focused strategic seed round investor designed to support, develop and bring new technology companies and start-ups to market, is dedicated to changing how companies pursue wellness and healthy living.

Welltech was formed by Pete Ellis, SpaFinder, Inc. chairman and CEO, who also brought GramercyOne and SpaRahRah!™ to the global market, and transformed SpaFinder to be the leading spa and wellness digital platform. According to Ellis, Welltech’s mission is to grow “the best and brightest health and wellness technology companies.”

“The phenomenal success of SpaFinder and GramercyOne showed us that technology holds enormous potential for helping people lead healthier lives,” Ellis says. “New York City is home to some of the most creative innovators in both the technology and wellness sectors, and we look forward to working with them to take wellness-related technology and services to an exciting new level.”

To nurture and shepherd these companies to the market, Welltech will invest a minimum of $50,000 (EUR38,000, £31,000), plus office space (including phones and utilities) and marketing support in select companies. These selected companies must be using technology to create new, consumer-facing health and wellness solutions, from innovative online platforms, services and apps to consumer tools and products.

Welltech benefits

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In addition to the above assets, in working with Welltech, companies have the potential to take advantage of SpaFinder, the world’s largest spa and wellness marketing company. SpaFinder will provide marketing support in the form of positioning on and, when applicable, both B2B and B2C database marketing.

Through identifying companies that are developing the most promising health and wellness technologies, platforms and tools, and providing them with a strong, collaborative, entrepreneurial support network, seed capital and receptive consumer audiences, Welltech’s focus is to foster rapid growth.

Launched in March 2012, Welltech Funding dips into the $2 trillion global wellness market, which Ellis believes is poised for further explosive growth, as hundreds of millions of consumers now aggressively seek new, smarter, health and wellness solutions and alternatives to combat the high cost and limited scope of “traditional healthcare.” Participants as of now include FITiST and WizPert, a duo of startups dedicated the pursuit of healthy living.

Welltech is financed by Jubilee Investments, an investment firm led by Ellis that recently saw success as the early stage investor in GramercyOne. Last fall, GramercyOne announced US$14.5 million in Series A funding, led by Steve Case’s Revolution Ventures, GroTech, TD Capital and Jubilee.

For more information, go to, and if you believe you and your company might be a good fit for the Welltech strategic seed round investment program, please contact Andrea Persily at 212-716-1203, or

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