The spa scene isn’t solely for the adult genre anymore – teens and tweens are becoming just as spa savvy, as beauty trends become increasingly friendlier for every budget and the importance of wellness is recognized at an earlier age.
“As more families travel with children to spas, the industry is evolving to accommodate the under-18 set, from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices,” according to the SpaFinder’s 2012 Spa Trend Report™.
As more spas grow cognizant of the rapidly growing traveler demand to be able to bring teens, tweens (and even younger!) along for the spa experience, it’s predicted that far more resort and hotel spas will reevaluate age restrictions in fitness/spa areas and welcome these age groups with appropriate, tailored programming.
What could this mean for your spa or wellness business? Here are some easy tips to expand your teen and tween audience:
- Reconsider your spa’s age restrictions (if any apply), and realize that expanding your clientele to teens and tweens may be a lucrative marketing venture – and, as a bonus, accommodating the younger crowd will most likely please your adult spa-goers that are parents.
- Roll out teen/tween programming: Take a cue from places like the Topnotch Resort and Spa, which now offers dedicated kids’ packages like The Shirley Temple (for girls under 12), a combination of a mini spa manicure, a June Jacobs bubbly spa pedicure, mini facial and Shirley Temple drink, that cater to the younger traveler. As well, services like teen yoga or deep-cleansing facials, complete with a pre-treatment consultation with an esthetician or post-treatment talk about at-home skincare tips, teach new generations of spa-goers fabulous wellness and beauty habits.
- Skim your spa menu and rename, or add, some spa treatments…: Ice Cream Pedicures or Starfish Sparkle Manicures (Sundae Spa in Connecticut) or the Teen Transformation Facial (Loews Coronado Bay Resort) make spa services sound appealing to the teen/tween crowd.
- …Or, create a new teen/tween spa menu altogether: SENSE, A Rosewood Spa at Jumby Bay, A Rosewood Resort, recently launched its Rose Buds™ Junior Spa Menu, for guests ages 4 to 16, which includes treatments like Chillax, the Beach Bliss Mani and Pedi, Mini Massage, Mini Facial, braiding and hair wraps.
- Designate an area of your spa for kids only: Major destination and resort spas like KeyLime Cove and Disney Aulani in the U.S. and Schloss Elamu in Germany feature special spas designed just for teens and kids; if this isn’t possible, designate an area (or even just a day of the week/month/etc.) of your spa for your younger guests only. The Homestead performs Kidspa Tween & Teen Services, such as My First Facial or the Blueberry Belle Pedicure, exclusively in its Spa Suite.
- Get the adults involved: Encourage parents to ease their tween or teen into the spa scene by promoting such treatments as mom-daughter/father-son massage or personal fitness sessions for two.
- Spa parties: Turn your typical spa party (i.e., bridal showers or bachelorette parties) into a kid-friendly version for the under-18 demographic. Targeted treatments (teen facials, mani/pedis, makeup applications, etc.) and fun food will make it a hit.
Learn more about SpaFinder’s 2012 Spa Trend Report.