Glambition is on the rise, according to the SpaFinder 2012 Spa Trend Report. Beauty and grooming is booming and showing no signs of slowing down. Big-name spas like Mandarin Oriental and Guerlain are focusing on the glam factor now more than ever with beauty-centric services and treatments, and the “lipstick effect” is just as in effect in these slow economic times as it has been in past recessions. Women, especially, want to feel and look good and are willing to open their wallets in order to do that. The insurgence of à la carte and express beauty and grooming services, such as blow-dry and makeup bars, shows the beauty industry is thriving; therefore, including services that consumers want will only increase your incoming revenue.
Take for instance, lash extensions. While many spas and salons offer this service, the ones that perhaps do not may be aware of how simple it is to add this quickie beauty treatment to their menus ─ and the potential is has to bring in new clientele. According to Nielson data, the false eyelash industry grew 6.2 percent, to $44 million, in 2010 alone—and it is consistently growing. “Women will always want their lashes to be longer, thicker and more glamorous because eyelashes are a sign of femininity. Now, more than ever, women are constantly reminded that a dense, defined lash line allows them to not only forgo mascara, but also additional eye makeup when in a hurry,” says Sophy Merszei, cosmetic chemist and owner of NovaLash.
NovaLash, a celebrity favorite, offers a “Business in a Box” lash extension kit that allows licensed estheticians at spas and salons and independent professionals to enter the lash industry. The kit includes everything needed to lash up to 350 clients, usually retailing for $150-$500 per client. The box is priced at $579.
NovaLash was recognized by ICMAD as the “product innovation of the year” in 2007; voted Reader’s Choice for “Best Eyelash Extension Company” by Beauty Launchpad Magazine in 2010; and won Professional’s Choice Award for “Favorite Eyelash Extension Line” from American Spa Magazine. Estheticians and cosmetologists who are already NovaLash certified or who are registered for a NovaLash training seminar can purchase Business in a Box online at www.NovaLash.com.