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Archive for May, 2012

Adding to Your Business: Eyelash Extensions

Glambition is on the rise, according to the SpaFinder 2012 Spa Trend Report. Beauty and grooming is booming and showing no signs of slowing down. Big-name spas like Mandarin Oriental and Guerlain are focusing on the glam factor now more than ever with beauty-centric services and treatments, and the “lipstick effect” is just as in effect in these slow economic times as it has been in past recessions. Women, especially, want to feel and look good and are willing to open their wallets in order to do that. The insurgence of à la carte and express beauty and grooming services, such as blow-dry and makeup bars, shows the beauty industry is thriving; therefore, including services that consumers want will only increase your incoming revenue.

Take for instance, lash extensions. While many spas and salons offer this service, the ones that perhaps do not may be aware of how simple it is to add this quickie beauty treatment to their menus ─ and the potential is has to bring in new clientele. According to Nielson data, the false eyelash industry grew 6.2 percent, to $44 million, in 2010 alone—and it is consistently growing.  “Women will always want their lashes to be longer, thicker and more glamorous because eyelashes are a sign of femininity. Now, more than ever, women are constantly reminded that a dense, defined lash line allows them to not only forgo mascara, but also additional eye makeup when in a hurry,” says Sophy Merszei, cosmetic chemist and owner of NovaLash.

NovaLash, a celebrity favorite, offers a “Business in a Box” lash extension kit that allows licensed estheticians at spas and salons and  independent professionals to enter the lash industry.  The kit includes everything needed to lash up to 350 clients, usually retailing for $150-$500 per client. The box is priced at $579.

NovaLash was recognized by ICMAD as the “product innovation of the year” in 2007; voted Reader’s Choice for “Best Eyelash Extension Company” by Beauty Launchpad Magazine in 2010; and won Professional’s Choice Award for “Favorite Eyelash Extension Line” from American Spa Magazine. Estheticians and cosmetologists who are already NovaLash certified or who are registered for a NovaLash training seminar can purchase Business in a Box online at

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Making Spa a Family Affair

This summer marks Rancho La Puerta’s return to an old tradition that was once a regular event at the Tecate, Mexico-based property: Family style spa and wellness. The destination spa will launch “Summer Camp” Family Weeks (August 4-11, 2012 and August 11-18, 2012; for children seven years of age and older), that encompass an action-packed itinerary evocative of “classic summer camp-style activities with unique learning experiences.”

“When I was a child growing up here there were kid’s programs throughout the school holidays… Summers at the Ranch were spacious, informal and lots of fun.  Many of the children returned year after year, and we became a community,” says Sarah Brightwood Szekely, Rancho La Puerta’s president and daughter of founders Edmond and Deborah Szekely. Though children have not been a presence in recent years at the Ranch, the destination spa plans to “welcome a new generation of families,” it says.

Rancho La Puerta’s Family Weeks initiative is an excellent example of the “Spas Become a Family Affair” trend, part of SpaFinder’s 2012 Spa Trend Report™.  “There is a rapidly growing traveler demand to be able to bring teens, tweens and even tots along for the spa ride,” the report says. “Now that spas are broadly associated with wellness (rather than fussy ‘grown-up’ pampering), far more families, and many concerned about the growing childhood obesity epidemic, want to get their spa-on together…As more families travel with children to spas, the industry is evolving to accommodate the under-18 set – from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices,” the report states.

We encourage your spa to take a cue from Rancho La Puerta’s Family Weeks or from the several family friendly spa examples found in the trend report, and strategize on how to expand your own offerings to accommodate spa-goers of all ages. Family spa-ing is the way to go! It teaches kids the importance of wellness at an early age, plus it motivates children and grownups alike kick start or maintain a healthy lifestyle.

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Spa Industry News Briefs

Commune Hotels & Resorts to Open New Hotel Brand in Cabo San Lucas

Cabo San Lucas will be the home of a new hotel brand created by the new hotel company, Commune Hotels & Resorts. Commune, developed after the October merger of luxury lifestyle Thompson Hotels and Joie de Vivre, focuses on global expansion. Since its creation, it has debuted high-profile projects in London, Scottsdale, Arizona, and Palm Springs, California. Set to open in 2014, the Thompson Cabo San Lucas will be the company’s first hotel in Mexico.

Sheraton Hotels Invests Over $350 Million in Renovations

Starwood Hotels & Resorts Worldwide announced that its largest brand, Sheraton Hotels will be investing more than $350 million worldwide in order to renovate its flagship properties. Several large-scale projects will be launched this year, including the $160 million renovation of the Sheraton New York Hotel & Towers. The two-phase renovation includes an enhancement of the Sheraton Club lounge and significant expansion of 1,780 guestroom and suites.

Comfort Zone to Open First UK Concept Spa

Italian product house Comfort Zone is turning Adamina Spa of Kensington in London into its first UK concept spa. The spa, which features a number of treatment rooms, steam rooms, and a relaxation area, will use Comfort Zone’s Aromasoul Mediterranean line in treatments. The line isinspired by the Mediterranean Sea and designed to give a renewed physical energy.

Champneys Health Resorts Expands Day Spa Portfolio

UK-based Champneys Health Resorts has opened a new in-store day spa at a flagship Boots outlet at the MK1 Centre in Milton Keynes, UK. In the brand’s plans to expand its portfolio of day spas, it has secured a partnership with Boots, the leading UK pharmacist and beauty retailer, to create a number of in-store day spas in Boots locations.

Rezidor Plans to Open Fourth Tunisian Hotel

In autumn 2013, Rezidor, part of Carlson Rezidor Hotel Group, plans to open its fourth Tunisian hotel with the Park Inn by Radisson Sousse. The property will include three restaurants and an extensive meeting space. A 21,528-square-foot space will be dedicated to thalassotherapy and spa facilities.

Other Spa Industry News

Caesars Atlantic City Names Andrea Megalhaes Director of Spa Operations, Qua Baths and Spa

Jim Bloodworth Appointed as President at Hospitality International

Ritz-Carlton Denver Announces Steve Janicek as New General Manager

Nicholas Clayton Named COO of Jumeirah Group

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SpaFinder in the Media = More Business for You!

Photo via Flickr user NS NewsflashMother’s Day has come and gone and SpaFinder Gift Certificates were front and center as TV, print, and online outlets covered everything from last-minute Mother’s Day gifts to unique gift ideas for mom. With so much media attention, we just had to share since your spa and wellness centers are where moms everywhere will be cashing in on some much-deserved relaxation and rejuvenation time.

In fact, according to an online survey of 2,215 adults last month conducted by Harris Interactive on behalf of EBates, a substantial 48 percent of moms said they specifically wanted “a peaceful spa day, devoted to their own relaxation and pampering.”

Other interesting stats from the survey reported about 72 percent of men thought moms wanted flowers, but only 38 percent of moms actually wanted bouquets. Another 36 percent longed for jewelry. We think it’d be a win-win next year if gifts include both a SpaFinder Gift Certificate and some flowers or jewelry…a possible marketing tactic that spas could possibly benefit from.

Check out the following news pieces SpaFinder appeared in for Mother’s Day 2012. We’re sure all of this great press will translate into a boost in business for many of you.

Style Goes Strong: Easy and Affordable Last-Minute Mother’s Day Gifts: Mother’s Day Gifts: Floral Gardening Tools

Happy Customer: Pamper Mom This Mother’s Day with Expert Gift Picks From

The Today Show (online story): Mother’s Day Guide: From Sweets to Bling, Last-Minute Mother’s Day Gifts

The Today Show (video segment): 14 Fun, Cool Gift Ideas for Mother’s Day

AskMen: Mother’s Day Gifts for Your Partner

Valet.: Personal Shopper: Shop Talk: The Mother’s Day Gift Spectrum

Fox Business: Shop Smart for Six Popular Mother’s Day Gifts

Radar Online: The RadarOnline Mother’s Day Gift Guide

Examiner: Unique Gift Ideas for Mother’s Day

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