New data released in an infographic by Reputation Advocate states: “87 percent of consumers say positive reviews online have reinforced their decision to buy a product or service recommended to them.” This statistic couldn’t be more relevant than when it comes to building the number of reviews on your SpaFinder.com listing and expanding your customer base. We cannot stress enough the significance of quality reviews on your SpaFinder.com listing—they’re a small step that can make a huge difference for your business.
Why do reviews matter? It’s simple:
- Helps create credibility for your business
- Increases the likelihood of a prospective client booking with you over a competitor
- Drives more sales to your business
- Boosts the likelihood your property page will show up in Google search
- Sets you apart from your colleagues!
How can you generate reviews? That’s simple, too!
- Educate your staff on the importance of reviews.
- Encourage your employees to invite clients to write a review after their appointments. This is also an excellent way to find out if there were any problems.
- Should there be any problems, resolve any issues immediately.
- Set up “email reminders” prompting clients to review their service post appointment: An email template is available below
- Create signage at front desk to remind customers to review service.
Hi (insert name),
Thank you for offering to review your experience in our [spa/salon/yoga studio/Pilates studio/health club, etc.] with SpaFinder® Wellness. We appreciate you taking the time to do so. To make it easier for you, we’ve included the link to our SpaFinder Wellness profile page below.
We look forward to seeing you again soon.
For those who want to be a bit more aggressive in generating reviews, you may want to include this paragraph to your email as well:
As we mentioned during your visit, you can receive a complimentary [INSERT X – this can include % off, complimentary upgrades, etc.] when you review your experience with us on SpaFinder.com. We appreciate you taking the time to share your feedback and look forward to seeing you soon.