Spa Partners Blog

Partner News, Information and Inspiration

Archive for April, 2014

What’s in Store for You This Spring

160764091_75Spring is the season for renewal, which is why the Spafinder Wellness 365™ team has been working nonstop to provide you with exciting changes, including new, easy-to-use partner portal updates and flashier amenities on your listing to accommodate the six million-plus consumers each year who engage with our site and our resources every day. Discover what’s in full bloom—here are a few of the revisions that have been completed or are on the horizon:

  • An easier-to-navigate, more polished partner portal—stay tuned for additional upcoming enhancements to be featured in next month’s newsletter!
  • You now have the ability to upload PDF treatment menus instead of simply linking to your menu on a webpage.
  • As noted in last month’s newsletter, travel partners now have the capability to: disable Yelp reviews; upload their own “hero image” at the top of their listing on; and identify the types of specials they are posting on
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6 Marketing Tips to Increase Mother’s Day Traffic

iStock_000020090128XSmallBy far, the number-one thing moms want this Mother’s Day is a “relaxing spa treatment or beauty service,” according to Spafinder Wellness 365™’s 2014 Mother’s Day survey*—which means this day devoted to mom is the perfect holiday to set in motion new goals that will increase the amount of consumers who come through your doors. From rebranding the couples massage to turning to Spafinder for help, use these six ideas to celebrate both mom and your business.

Accentuate the couples massage: Contrary to popular belief, the couples massage does not only pertain to significant others—emphasize to clients that it is an excellent way to socialize, bond, and relax with moms, daughters, aunts, anyone deemed worthy of a Mother’s Day treat. Also stress that couples massage is a great introduction to the spa world for those who may be hesitant about heading to a spa.

Utilize Post unlimited Mother’s Day events, deals, and packages on your listing and make the most of our Last Minute tool for not-yet-booked appointments.

Take advantage of “last calls”: Check out our “Don’t Miss Out” section below to see which marketing sponsorship opportunities sound fitting for your business.

Offer BOGO Promotions: For example, “buy one treatment and/or spin class, mom gets one free” and other mother-daughter discount promotions; The Oaks at Ojai in Ojai, California, currently has a prime example of this type of package deal on its listing.

Start a social media campaign: Create a community feel by asking clients to share their favorite wellness tips from mom on social media outlets like Facebook and Twitter.

Throw in a little something extra: Provide moms with a little bonus gift, i.e., if they purchase a manicure/pedicure at your spa, throw in a beauty product free of charge; if they book a personal training session, throw in 15 minutes extra, etc.

*Survey of 1,100-plus consumers, March-April 2014, Spafinder Wellness 365

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