By far, the number-one thing moms want this Mother’s Day is a “relaxing spa treatment or beauty service,” according to Spafinder Wellness 365™’s 2014 Mother’s Day survey*—which means this day devoted to mom is the perfect holiday to set in motion new goals that will increase the amount of consumers who come through your doors. From rebranding the couples massage to turning to Spafinder for help, use these six ideas to celebrate both mom and your business.
Accentuate the couples massage: Contrary to popular belief, the couples massage does not only pertain to significant others—emphasize to clients that it is an excellent way to socialize, bond, and relax with moms, daughters, aunts, anyone deemed worthy of a Mother’s Day treat. Also stress that couples massage is a great introduction to the spa world for those who may be hesitant about heading to a spa.
Utilize spafinder.com: Post unlimited Mother’s Day events, deals, and packages on your spafinder.com listing and make the most of our Last Minute tool for not-yet-booked appointments.
Take advantage of “last calls”: Check out our “Don’t Miss Out” section below to see which marketing sponsorship opportunities sound fitting for your business.
Offer BOGO Promotions: For example, “buy one treatment and/or spin class, mom gets one free” and other mother-daughter discount promotions; The Oaks at Ojai in Ojai, California, currently has a prime example of this type of package deal on its spafinder.com listing.
Start a social media campaign: Create a community feel by asking clients to share their favorite wellness tips from mom on social media outlets like Facebook and Twitter.
Throw in a little something extra: Provide moms with a little bonus gift, i.e., if they purchase a manicure/pedicure at your spa, throw in a beauty product free of charge; if they book a personal training session, throw in 15 minutes extra, etc.
*Survey of 1,100-plus consumers, March-April 2014, Spafinder Wellness 365