Mother’s Day is two months away, but start prepping now to make the most of the holiday: Mother’s Day is one of the busiest, business-earning times of the year for spas and wellness locations (after all, moms say their favorite way to de-stress is to have a massage/go to the spa, according to a “State of Moms 2014” survey* conducted by the Spafinder Wellness 365® research team. So create “Mom & Me” travel deals, treatments (couple’s massage is great!), workout classes for two, mini services for moms-on-the-go (the same survey noted 64 percent of moms reported having an hour or less of free time daily); be sure to post them to your spafinder.com listing; market your ideas on social media; and take advantage of advertising opportunities like the Girlfriends Getaway mentioned below (which is not only perfect for Mother’s Day marketing but for last-minute spring break promotions as well!).
* The online survey was conducted in April 2014, and generated 1,197 respondents; North America only.