Spa Partners Blog

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Archive for February, 2016

Show You Care about Co-workers, Colleagues: Take Gifting Well to Heart

Hand woman perfect heart shapeFebruary is American Heart Month, a perfect reminder to promote giving the gift of wellness. Whether it’s to say “great job!” or “we appreciate your business,” show you care about your co-workers or customers. There’s no greater way to show your employees your appreciation than by giving the gift of wellness!

Take the idea of gifting well to heart: Whether your business is looking for workplace wellness ideas or finalizing its 2016 marketing calendar, Spafinder Wellness 365™ Gift Cards make it simple to reward and incentivize your employees, clients, and associates.

Plus:

  • Spafinder Wellness 365 Gift Cards never expire.
  • This flexible card is redeemable at 25,000-plus wellness locations that make up the Spafinder Wellness 365 Network.
  • More options than ever: Our gift cards are an excellent choice for healthy and energizing experiences at spas, yoga, fitness, and Pilates studios, travel resorts, and other wellness businesses.
  • Our gift cards promote a healthy lifestyle—giving you greater reasons to feel good about gifting them.
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The Greatest Reward: Practice Random Acts of Kindness

BEATRIZ

We know there’s no greater reward than giving back—caring is part of the eight components that make up our company’s Wellness 365™ philosophy, after all. And to make good on our principles, we’d like to share a brief story—and inspire you to give back as well.

We couldn’t be more excited to gift a $50 Spafinder Wellness 365™ Gift Card to our Miami headquarters building manager, Beatrice Garcia, as a random act of kindness—and we encourage you to create your own offering of kindness to someone you think deserves it most.

And a Spafinder Wellness 365 Gift Card is the ideal gift: It’s one card, with endless spa and wellness options, from massage and yoga to travel and more. Plus, it never expires and is good at 25,000 locations worldwide.

“I was very touched by Spafinder Wellness’ thoughtfulness,” Beatrice says. “I plan on using the gift card for a beauty treatment like a mani/pedi in preparation for Valentine’s Day!”

Let us help you create your own random act of kindness. Contact us today for ideas.

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American Heart Month: Take These Marketing Tips to Heart

american heart month

We know you’re currently busy promoting your Valentine’s Day offers, but we invite you to flirt with this idea as well: Support February being American Heart Month (or simply Heart Month in Canada) with special promos that endorse the month dedicated to the awareness and prevention of heart disease. Take these marketing ideas to heart.

Take advantage of spafinder.com: Make the most of your partnership with Spafinder Wellness, Inc.® and post special heart-healthy offers and deals on your listing on spafinder.com or spafinder.ca.

Create effective promotions: Invite customers to book unique wellness and spa experiences such as “heart-healthy cardio yoga,” “heart-pumping Zumba or spin class,” “heart-healthy nutrition classes,” and “Go Red” spa treatments. Plus, take a two-pronged approach: You can use some of your Valentine’s Day specials as Heart Month promotions, too (after all, February is all about hearts!)

Raise awareness & increase business: Alert customers via your spafinder.com/spafinder.ca listing, email, newsletter, or eye-catching signage. Make sure to provide a strong sense of excellent or added value when promoting your offers.

Strike a chord with customers: Have a message when it comes to your promotions. Remind customers “February is Heart Month,” or strike a chord with messages like “We have ways to help you get healthy.”

Hold an event: Plan an event at your spa or wellness business. Provide tips on how you can prevent heart disease or bring in a physician to share insight; feature light, healthy snacks and beverages; share heart-healthy recipes and fitness tips; offer mini spa treatments like “Go Red” mani/pedis; offer discounts on retail products (like red lipsticks!); and more. Remember, it doesn’t have to be fancy!

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Make the Top 10 Trends of 2016 Work for You

2016 trends report

The definitive trends of 2016 help determine where the greatest opportunities in the wellness industry—and your business—reside for years to come. We’re digging in to three of Spafinder Wellness 365™’s top 10 trends and sharing how you can capitalize on them.

Learn more about the Spafinder Wellness 365 2016 Global Spa & Wellness Trends Report (Canada partners, click here.)

Trend: Parenting Well: Serious Spa & Wellness for Kids
Trend Snapshot: Empowered parents are turning to the same spa and wellness therapies and techniques they use to improve their own lives in order to better their children’s
What to Expect in the Future: programs improving children’s wellbeing will drive the spa and wellness industry
Opportunities:

  • Huge opportunities for spa and wellness professionals
  • Tap into demand for child-focused services, from massage to meditation classes to yoga
  • Partnerships with schools and child centers

Trend: On-Demand: Uberizing Spa & Wellness
Trend Snapshot: Want an after-hours massage in the comfort of your own home? There’s an app for that. Need a last minute manicure, blowout or even a session with a personal trainer? You guessed it. More than ever before, your health and happiness are just a click away.
What to Expect in the Future:
room for both on-location and at-home services to flourish
Opportunities:

  • Consider at-home services for your clients
  • Partnerships with area hotels and businesses
  • Supplement staffing with on-demand providers like Zeel

Trend: Skin Care Gets Seoul-ful: The Korean Beauty Explosion 2.0
Trend Snapshot: Leading Korean companies launch 20 to 30 products per month. Compare that to Western brands, which release ten to 30 per year.
What to Expect in the Future:
more women and men will discover the secret of Korean beauty
Opportunities:

  • Tap into demand for products and Korean-inspired treatments
  • Hold events explaining Korean rituals, benefits of masks, etc.

Information was taken from the Spafinder Wellness 365 2016 trends report (Canada partners, click here), as well as a recent UCI Extension webinar presented by Spafinder Wellness, Inc.® President Susie Ellis and Research Director Beth McGroarty. View the webinar recording here.

 

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