Spa Partners Blog

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Articles by SpaFinder

Spafinder Save Entrepreneurs Money and Time

Save with Spafinder

Are you an entrepreneur who wants to save on Marketing? Let us help you.

Email Marketing + SEO + Google Ads + Social Media + Learning Curve = Thousands a month

Join Spafinder for $79.00 a month and we’ll take care of that for you.

 

Save on Email Marketing

Total cost: $30 a month for the platform*

Management: 10-20 hours a month- $100’s out of pocket*

Mailing Lists- $100’s out of pocket*

Writing content, editing and creating plus nurturing lists to send this content to can be a balancing act. No email platform cost, no email provider learning curve, no content curation, just let us do the work. Spafinder’s has several email opportunities available to help you reach a relevant audience  near you as well as incorporate you into nationwide sends. Our email list is at over half a million and growing. Don’t miss out.

 

Save on Driving website traffic

Total Cost: $1000 a month*

You need foot traffic and we’re here to help. Because we have such an expansive network, we immediately rank when someone near you is looking for a spa, salon, fitness facility or a destination spa. Let us bring customers to you and save on SEO while you’re at it.

 

Save on Social Media

Total Cost:$1000’s a month*

  • Not everyone has the time to run a business, take pics of every instance and promote it within their area. Spafinder targets spa and wellness enthusiasts near you so they know your business is there. In addition, if you decide you do want to promote specific seasonal events, we provide easy share content so you can promote in a snap.

 

Save on Paid advertising with Google Ads

Total Cost:$1000’s a month*

  • Running a Google Ads campaign will run up your bank bill in one minute. You can literally try to manage your own campaign and month after month see little traction in calls and in website visits. Let us do the heavy lifting for you. At Spafinder, our expert search engine is already designed to drive traffic to your business. Because we have so many spas in our network, we automatically rank when people view spas in your area. Since you’ll be one of our Spas, anyone visiting the site from your location or in the vicinity will see your Spa. How’s that for exposure?

 

Ready to join for $79.99 a mth? Click here

 

* According to Smallbiztrends, if your business is a startup with just $200,000 in revenue, you may decide to spend 10 percent of your revenue during the first six months. You consider it an investment to jumpstart more sales.

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Spafinder attends 2019 Women in Wellness Event in New York.

2019 Women in Wellness Event

New ideas and energies abounded at the New York American Spa Women in Wellness Leadership Conference on March 12. In New York City,  Spa Industry leaders, directors, entrepreneurs and more gathered to empower, embolden and guide female leadership.

Melissa Terranova, Director of Spafinder Sales states “The conference was filled with impactful presentations celebrating women and helping us to be the best versions of ourselves”

Spafinder hinges our business on providing quality services to both men and women in the Spa Industry as well as Spaistas. Female owned businesses a large subset of our spas and many of our customers are women. To stay atop of relevant topics within this industry, we make it a goal to stay informed on wellness topics, leadership and overall empowerment in this funnel.

Topics ranged from Financial advice to personally motivated quests such as, How to Let Go of Perfectionism and Nurturing Diversity in Workplace Environments. Breakout sessions allow attendees to further collaborate on different ideas and goals.  Most importantly, the event invites like minded female leaders to meet and connect with other women in similar roles. Women have long championed wellness in their homes and workplace. Events such as these allow us to broaden the nationwide footprint of wellness.

Women in wellness Michelle Obama

One quote, by Michelle Obama, former first lady, details the need to succeed and aid others to as well. 

“A powerful day for women, by women that showcased both personal and professional development.  Everyone left empowered to improve their  teams, relationships and health,” states Christi Durant, Spafinder’s Vice President of Sales.

Later this year, the successful event branches into the West Coast. Interested in this event, please click here. Otherwise, we’ll see you in New York in 2020. 

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Retreat Prep: 7 Things To Do Before You Go

By Rachel Le Feuvre, Founder of Reset Button Boutique Spa Retreat

Once you’ve decided to take a healthy break away, there are certain things you should do to make sure you get the most out of it. At Reset Button, we send out a guide on how to prepare for your retreat two weeks before the retreat begins. We’re going to share the basics of them here, as they will help you prepare for any retreat, healthy holiday or spa break you take.

These are guidelines, and we believe they are just that, we’re normal people too and we know it’s difficult sometimes. Just do the best you can!

  1. Cut down coffee and alcohol – Start being aware of the amount of alcohol and coffee you are consuming about a week before your retreat, and start to decrease it daily. Decreasing your intake slowly will help prevent a crashing reaction when you stop your caffeine intake altogether.
  2. Wean yourself off your phone – We are a nation addicted to our phones. Staring at the bright screen from your bed leads to insomnia in many clients, se we strongly encourage creating a distance between you and your phone. The easiest way to start this is to buy an alarm clock. Give yourself half an hour at the start and the end of the day where you don’t look at your phone or computer. Wake up properly and see the day before you flood your brain with information. And likewise at the end of the day, give yourself the chance to be with your own thoughts, not mindlessly scrolling through Facebook.
  3. Organise your work duties – Work is the biggest cause of stress when you are away on holiday. With a bit of preparation, you can leave it all in your colleagues hand’s and actually take a break. Explain to your colleagues that you are going away, and that your phone will not have reception (even though it probably will, that’s not the point – tell them it doesn’t). If it’s not life-threatening, they are not to call you. At Reset Button we offer our phone number for our guests to give out as an emergency number so they can leave their phones turned off
  4. Organise your personal life so that people know not to contact you – Just as you need to get the break from work, ask your family members and friends to give you the time off too. This is your time, for you to put yourself at the top of the list for once.
  5. Get a good book, something you’re really looking forward to reading – We recommend picking up a paperback, not a kindle or using your ipad. You want to be free from technology while you are away. If you’re on your phone or an ipad you could be tempted to check emails.
  6. Do a body scrub – Before hitting the sunshine, you want to get rid of all your dead skin, so we recommend that 24-48hours before you arrive, give yourself a good scrub. This will prepare your skin beautifully so that the colour that you get will last longer and look more even.
  7. Change your voicemail – Make sure you change your voicemail message, saying you are available. Also write an auto-reply for your email that explains that you can’t receive messages and will get back to them on your return.

If you follow the above, as best as you can, you’ll be mentally prepared to make the very most of every moment when you are on the retreat. You’ll be able to switch off.

Reset Button Boutique’s next retreat is The Spring Clean Retreat from 23rd April – 27th April 2015. For more information please visit: www.theresetbutton.co.uk

 

At Spafinder Wellness 365 we believe that wellness comes from within and without. That’s why we’ll always bring you the best content to inspire you on your way to a happier you! To stay updated and get access to offers and giveaways, sign up to receive Spafinder newsletters.

To enjoy a massage, facial, yoga class or spa day, be sure to get a Spafinder Gift Voucher!

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Get Smart About Marketing & PR: The Art of Engagement

There is a wealth of articles packed with advice on how to grow a business and retain clients but Hellena Barnes’ recent feature for European Spa is a must-read for anyone concerned with building a successful business. In the “Art of Engagement,” Hellena spoke with six experts in the spa, beauty and wellness fields and her article makes it easy to understand why, in today’s rapidly changing marketplace, there are specific marketing, sales and PR tools that can best boost business prospects –whether the goal is to open a new spa, increase appointments, build a loyal client base or create a global brand.

 

Here is the lineup of experts featured in “The Art of Engagement.” (Read the full article with their advice here.) And below is an excerpt from the article explaining why every business owner must evaluate how website and marketing communications look and function on mobile phones.

 

Louisa Watson, director of marketing for Y Spa:

How to find your core market and create brand loyalty

John Bevan, general manager, Spafinder Wellness:

Upwardly mobile: Accessibility in the palm of your hand

Oriele Frank, co-founder and chief marketing officer at Elemis:

Global campaigns and strategies

Tracey Stapleton, managing director, The Spa PR Company:

How to best blog your business

Brian Hunter, director of Made for Life by Spiezia Organics and consultant for BHSL Concepts: Delivering your digital message with a human touch

Leonie Wileman, chief operations officer, Premier Software.

Get smart and let your software do the hard work

 

Upwardly mobile: Accessibility in the Palm of Your Hand

John Bevan, general manager, Spafinder Wellness

Not too long ago, digital marketing was focused on the Internet, but today it has expanded to include mobile phones and a wide range of platforms and activities. According to analysts at comScore, 79% of adults and 93% of 18- to 34-year-olds use smartphones in the U.S. and the statistics are similar in Europe. This means your clients are using mobile phones to shop, find locations and make payments. Even small businesses must consider how website and marketing communications look and function on mobile phones.

 

Before you send a client email or update your website, look at these communications on a smartphone and see them from your customer’s viewpoint. How does it look? Is it easy to find what you want? Does it work as well on a phone as a desktop computer?

 

Our new Wellness App for mobile users, which allows people to find, book, review and pay for spa and wellness services at any of our 25,000-plus partners, was designed to help spas of all sizes benefit from the latest digital technology.

 

Public relations and customer engagement has also gone digital with social media and other digital platforms offering huge opportunities. You can engage existing clients and acquire new ones with simple email newsletters and posts on Facebook and

Twitter – plus you can increase brand exposure by connecting with journalists on these platforms.

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What is Adrenal Fatigue? Why Removing It Should Be Your #1 Health Priority

By Charlotte Watts

What is Adrenal Fatigue? Why Removing It Should Be Your #1 Health Priority

Adrenal fatigue is a term your doctor might not know or even agree with if they have. It’s one used by natural practitioners like nutritional therapists and naturopaths, to describe the state where long-term stress results in feelings of fatigue, exhaustion and de-motivation. It is so-called because it described how the adrenal glands have become depleted after long periods of time continually pumping out stress hormones to react to challenge. It is often felt as a crash in energy after feeling you’ve been on ‘constant alert’ or ‘running on adrenaline’ for a while.

This is the result of levels of the stress hormone cortisol dropping, as our ability to produce it as needed is lessened through tired adrenals. Some equate the term adrenal fatigue with ‘burnout’ and indeed medical opinion is acknowledging that this mental and physical collapse is characterised by lowered cortisol levels, particularly on rising in the morning. In a healthy body, cortisol is naturally high at this time to motivate us to get up and move. When it is low, energy and enthusiasm for the day can be difficult and this can be accompanied with feelings of depression.

Burnout falls outside any categories doctors have for a ‘true’ disease, but has shown that it is a state where responses to stress become dampened. Over a long period of agitation (and even anxiety) where the brain is continually signalling ‘alert’ to the whole body, those signals shut down and we can be left feeling unresponsive, unable to get going and even like we just don’t care. One issue with this state is that if the stress has been a situation like a job or a relationship that doesn’t make us feel safe or happy, we then lack the willpower to leave when we may need.

So it is crucial to notice the signs and avoid reaching this this tipping point. We may not even see the signs if we’re just used to pushing on through and it is part of our normal existence to strive and strive and strive. Maybe people I see admit to not knowing how to relax and so these warning signs may just feel like states they believe to be usual, but they are to be listened to as indications that you are expecting too much of your body.

If you can say ‘yes’ to two or more of the following statements, a re prioritising of your time may be in order:

  • You feel like you lurch from ‘high to low’ all the time, sometimes energised and excited, then suddenly with no energy at all
  • You are quick to anger, irritability or moodiness
  • You panic that if you let go of the reins it will all fall apart
  • You don’t make leisure time away from technology and letting your whole body relax
  • You need sugar or stimulants like caffeine to get you through the day
  • You are showing stress-related symptoms like anxiety, insomnia, depression, IBS and skin issues
  • You often find yourself clenching your jaw, holding your breath and feel tight in the shoulders and neck

All of these are indications that you are running things at a really high rate and that is simply unsustainable for any organism. At some point there needs to be recovery and recharge and if that’s not happening as part of your everyday life, then you’ll force the issue where your body will move to a state where you have no choice. You wouldn’t expect your smartphone to keep going if you didn’t recharge the batteries, would you?

The thing is that stress hormones aren’t simply ‘bad’. They are necessary for galvanising energy to get things done, but they need opportunity to come down and let the mind and body reach a point where it can heal, rebuild and find the equilibrium that ensures we can function on every level. The irony that doing too much runs the risk of eventually not being able to do much at all. Finding balance with work and action alongside enjoyment, natural movement, healthy nutrition and relaxation isn’t just good for your well-being – it also improves your quality of life!

Charlotte Watts is author of The De-stress effect, a great resource that can take you through a transformative process to help find new relationships with your body, food and health attitudes.  Don’t miss out on this new revolution in eating, exercise and relaxation that will return you to vibrant health by gently bringing balance back to your body and your life. Buy The De-stress effect here today 

 

At Spafinder Wellness 365 we believe that wellness comes from within and without. That’s why we’ll always bring you the best content to inspire you on your way to a happier you! To stay updated and get access to offers and giveaways, sign up to receive Spafinder newsletters.

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Help Your Clients–and Your Business– by Being Cancer Aware

As we think about Breast Cancer Awareness Month, most of us know that breast cancer statistics are sobering: in the U.S. alone, one in eight women will develop invasive breast cancer over the course of her lifetime.[1]  And that is just the statistic for breast cancer in one country. In 2016, an estimated 1,685,210 new cases of cancer will be diagnosed in the United States[2] – and in 2012 alone, there was an estimated 14.1 million new cases of cancer worldwide.[3]

 

But far too many cling to myths about people who are living with cancer –and whether these individuals should even enjoy spa or wellness services. These falsehoods can be hurtful to your clients (and deny them access to healing services) and also have a negative impact on your business. This is why we believe being “Cancer Aware” is a commitment everyone in our industry should make.

istock_19011634_xxlarge_cropped

 

Last October, American Spa magazine published an article by Jennifer Nied titled “Cultivating Compassion.” Nied astutely noted that, “Improving the wellness of clients is the goal of most spas…This same wellness boost inside and out is even more meaningful for spa-goers fighting cancer or in survivorship.”

 

In the article, Julie Bach, founder and executive director of non-profit training organization Wellness For Cancer, pointed out that while “…seven out of 10 cancer patients suffer from fatigue, only one in five receives spiritual support from doctors, and one in two patients is nutritionally deficient. This is a group of people in desperate need of wellness support, and spas are ideally positioned to help them deal with the side effects of chemotherapy and radiation and offer ways to improve their state of mind.”

 

The Challenge is Connection

However, a significant challenge is to connect those who have (or have had) cancer with compassionate professionals who know how to provide services to guests presenting with cancer. With that in mind, Spafinder Wellness 365, in conjunction with Bach’s “Wellness for Cancer,” launched a program on Spafinder.com to identify businesses that are “Cancer Aware,” allowing people to easily find qualified spa and wellness providers who can offer safe, effective services, such as therapeutic massage, facials and manicures. Spa and wellness partners that have received cancer awareness training from Bach’s firm or other training organizations can apply for “Cancer Aware” Basic or Comprehensive Certification through Wellness for Cancer at spafinder.com/wfc. Once verified, they are clearly identified by a “Cancer Aware” badge.

 

Research[4] shows that popular spa/fitness services such as massage, yoga and Pilates, or more specialized treatments like manual lymph drainage, can provide important physical and emotional support. And popular services like facials or mani/Pedi’s can decrease the stress and anxiety associated with cancer – and help women living with cancer look and feel beautiful.

 

It’s important to remember that cancer is not a one-month issue; it’s a reality all year. All of us at Spafinder are committed to helping our partners around the globe become “Cancer Aware” and help those living with cancer—including friends, family and co-workers—identify spa and wellness locations with confidence.

 

Wellness for Cancer offers special rates for Spafinder partners. If your staff has received training on providing services to those who are experiencing cancer from another provider, Wellness for Cancer will evaluate the program and if it meets “Cancer Aware,” criteria, certify your facility. (Wellness for Cancer charges a nominal U.S.$50 fee for this service.) 

 

Share your story about how your business is providing support to people living with cancer.

 

 

 

[1] BreastCancer.org 2016

[2] National Cancer Institute 2016

[3] Cancer Research UK

[4] WellnessEvidence.com

 

 

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World Travel Market London Creates New Business Opportunities at the WTM Wellness Lounge, in Association with Spafinder.

 

On Wednesday, November 9, 2016, the Wellness Travel Market London’s (WTM) Wellness Lounge will be back for its second year, featuring a new addition–WTM Wellness Speed Networking. The Wellness Lounge, presented in association with Spafinder Wellness, gives spa, hotels and resorts an exclusive opportunity to meet and network with international buyers in a dedicated lounge for spa and wellness travel professionals, all from a dedicated private pod.
Exhibitors will be able to attend the invaluable WTM Wellness Speed Networking, an opportunity for the leading domestic and international travel buyers’ to visit exhibitors in a series of mini-meetings, helping suppliers achieve new business connections. WTM Wellness Speed Networking will take place at 10:00 a.m. GMT on Wednesday November 8. Exhibitors also have priority when attending the WTM Buyers’ Club Speed Networking.
WTM Wellness Lounge exhibitors will benefit from:
• Dedicated private pod in the exclusive WTM Wellness Lounge with logo graphic, table and chairs, lighting, power and Wi-Fi.
• Networking opportunities for wellness buyers and suppliers.
• Priority access to WTM Buyers’ Speed Networking sessions – meet potential new contacts during five-minute mini-meetings.
• An online networking tool to connect with the wider WTM audience.
• Invitation to the Wellness Travel Awards in association with Spafinder
• Reception hosted on the evening of Wednesday, November 9.
• Exposure to the WTM Buyer database through a dedicated email profiling all Wellness Lounge suppliers
• Staff badge and online directory listing
• Promotion in the WTM Catalogue, WTM Route Planner and online Exhibitor Directory
• Access to spa/wellness buyer contacts from the WTM visitor database
For information on exhibiting in the WTM Wellness Lounge, please contact Natalia Javkin: Natalia.javkin@reedexpo.co.uk or call +44 (020) 8910 7031
Find out more wtmlondon.com/wellness

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It’s here! The Wellness App Launches at Miami Media Event

Spafinder Wellness 365’s new mobile platform, “The Wellness App,” officially launched to rave reviews at a recent media event in Miami. The app brings together the fragmented landscape of wellness providers and, for the first time, gives users the ability to find, book and pay, plus earn rewards, all from their mobile phones. The Wellness App is especially attractive to employers who have workplace wellness programs or offer incentive and rewards that promote healthy lifestyles. Click here for the full press release has all the details!

Incentive Magazine, a leading source of news for the world of gift cards, merchandise, and travel awards, reported on Spafinder Wellness’ new Wellness App, noting that, “While this new offering makes it easier than ever for recipients to use the Wellness 365 card…the biggest draw for users remains the selection it provides.” According to Spafinder Wellness, Inc.’s VP, Corporate Sales, Christi Schaulfer, “More choice means more engagement. The goals are still fitness and wellness, but users get to decide how they want to do that, whether it’s a wellness class, a massage to reduce stress levels, or maybe kickboxing lessons.”

 

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Make the Top 10 Trends of 2016 Work for You

2016 trends report

The definitive trends of 2016 help determine where the greatest opportunities in the wellness industry—and your business—reside for years to come. We’re digging in to three of Spafinder Wellness 365™’s top 10 trends and sharing how you can capitalize on them.

Learn more about the Spafinder Wellness 365 2016 Global Spa & Wellness Trends Report (Canada partners, click here.)

Trend: Parenting Well: Serious Spa & Wellness for Kids
Trend Snapshot: Empowered parents are turning to the same spa and wellness therapies and techniques they use to improve their own lives in order to better their children’s
What to Expect in the Future: programs improving children’s wellbeing will drive the spa and wellness industry
Opportunities:

  • Huge opportunities for spa and wellness professionals
  • Tap into demand for child-focused services, from massage to meditation classes to yoga
  • Partnerships with schools and child centers

Trend: On-Demand: Uberizing Spa & Wellness
Trend Snapshot: Want an after-hours massage in the comfort of your own home? There’s an app for that. Need a last minute manicure, blowout or even a session with a personal trainer? You guessed it. More than ever before, your health and happiness are just a click away.
What to Expect in the Future:
room for both on-location and at-home services to flourish
Opportunities:

  • Consider at-home services for your clients
  • Partnerships with area hotels and businesses
  • Supplement staffing with on-demand providers like Zeel

Trend: Skin Care Gets Seoul-ful: The Korean Beauty Explosion 2.0
Trend Snapshot: Leading Korean companies launch 20 to 30 products per month. Compare that to Western brands, which release ten to 30 per year.
What to Expect in the Future:
more women and men will discover the secret of Korean beauty
Opportunities:

  • Tap into demand for products and Korean-inspired treatments
  • Hold events explaining Korean rituals, benefits of masks, etc.

Information was taken from the Spafinder Wellness 365 2016 trends report (Canada partners, click here), as well as a recent UCI Extension webinar presented by Spafinder Wellness, Inc.® President Susie Ellis and Research Director Beth McGroarty. View the webinar recording here.

 

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Workplace Wellness Is Growing Up

workplace wellness

 

Workplace wellness is reaching a new phase, shifting to a “culture of wellness,” i.e., wellness will permeate the entire workspace, from healthy snacks to healthy air—and the results greatly affect not only those in the workforce (creating healthier, happier workers, lower healthcare costs, and higher productivity), but also you, aka, everyone who works in the spa and wellness industry.

Workplace wellness is truly a trend to watch—in fact, it was one of the top 10 trends in our just released Spafinder Wellness 365™’s 2016 Global Spa & Wellness Trends Forecast—and this new environment of wellness is creating more options for workers and new opportunities for wellness practitioners, educators, and businesses that deliver wellness services.

Activities promoting wellness that once occurred in the domestic, out-of-office sphere (gym visits, yoga, meditation, spa treatments, etc.) are being integrated into the workplace environment. And while this type of integrated workplace wellness is more of a first-world, corporate phenomenon at present time, research from the Global Wellness Institute estimates that investment in workplace wellness, now $40 billion worldwide, will “explode in the next five to 10 years.”

Forward-looking employers have begun to take more seriously the notion of work-life balance. People everywhere want a healthy work environment; as well, they want aspects of their home life, including healthy eating options and the chance for exercise and relaxation, available in the workplace. This has encouraged the gradual, holistically based interlacing of wellness maintenance inside and outside the worksite.

And as companies seek to hire yoga and meditation instructors, nutrition and stress-reduction specialists, massage therapists, and more, it will create new opportunities for wellness practitioners and educators.

Workplace wellness: It certainly is a trend with staying power.

How can your wellness business be ready for this trend? Stay tuned next month when we’ll give you tips from experts in the field!

Learn more about workplace wellness, as well as our 2016 trends report.

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