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Breast Cancer Awareness

Help Your Clients–and Your Business– by Being Cancer Aware

As we think about Breast Cancer Awareness Month, most of us know that breast cancer statistics are sobering: in the U.S. alone, one in eight women will develop invasive breast cancer over the course of her lifetime.[1]  And that is just the statistic for breast cancer in one country. In 2016, an estimated 1,685,210 new cases of cancer will be diagnosed in the United States[2] – and in 2012 alone, there was an estimated 14.1 million new cases of cancer worldwide.[3]


But far too many cling to myths about people who are living with cancer –and whether these individuals should even enjoy spa or wellness services. These falsehoods can be hurtful to your clients (and deny them access to healing services) and also have a negative impact on your business. This is why we believe being “Cancer Aware” is a commitment everyone in our industry should make.



Last October, American Spa magazine published an article by Jennifer Nied titled “Cultivating Compassion.” Nied astutely noted that, “Improving the wellness of clients is the goal of most spas…This same wellness boost inside and out is even more meaningful for spa-goers fighting cancer or in survivorship.”


In the article, Julie Bach, founder and executive director of non-profit training organization Wellness For Cancer, pointed out that while “…seven out of 10 cancer patients suffer from fatigue, only one in five receives spiritual support from doctors, and one in two patients is nutritionally deficient. This is a group of people in desperate need of wellness support, and spas are ideally positioned to help them deal with the side effects of chemotherapy and radiation and offer ways to improve their state of mind.”


The Challenge is Connection

However, a significant challenge is to connect those who have (or have had) cancer with compassionate professionals who know how to provide services to guests presenting with cancer. With that in mind, Spafinder Wellness 365, in conjunction with Bach’s “Wellness for Cancer,” launched a program on to identify businesses that are “Cancer Aware,” allowing people to easily find qualified spa and wellness providers who can offer safe, effective services, such as therapeutic massage, facials and manicures. Spa and wellness partners that have received cancer awareness training from Bach’s firm or other training organizations can apply for “Cancer Aware” Basic or Comprehensive Certification through Wellness for Cancer at Once verified, they are clearly identified by a “Cancer Aware” badge.


Research[4] shows that popular spa/fitness services such as massage, yoga and Pilates, or more specialized treatments like manual lymph drainage, can provide important physical and emotional support. And popular services like facials or mani/Pedi’s can decrease the stress and anxiety associated with cancer – and help women living with cancer look and feel beautiful.


It’s important to remember that cancer is not a one-month issue; it’s a reality all year. All of us at Spafinder are committed to helping our partners around the globe become “Cancer Aware” and help those living with cancer—including friends, family and co-workers—identify spa and wellness locations with confidence.


Wellness for Cancer offers special rates for Spafinder partners. If your staff has received training on providing services to those who are experiencing cancer from another provider, Wellness for Cancer will evaluate the program and if it meets “Cancer Aware,” criteria, certify your facility. (Wellness for Cancer charges a nominal U.S.$50 fee for this service.) 


Share your story about how your business is providing support to people living with cancer.




[1] 2016

[2] National Cancer Institute 2016

[3] Cancer Research UK




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Last-Minute Breast Cancer Awareness Month Marketing

Though the end of Breast Cancer Awareness Month is approaching, there’s still time to integrate the cause with your spa and offerings to ultimately bring in more clients. And since creating new treatments or offering special pink products in honor of the campaign may take some planning, try these quick and easy ways to get involved in the cause, promote your spa and best of all, get your clients engaged and feeling good about their loyalty to your spa.

Just Say It

Pick a foundation you’d like to donate to and let your clients know that your spa is involved in the cause. Simply advertise on your website, Facebook page, Twitter feed, or send out a special email telling clients to mention Breast Cancer Awareness Month when booking and that for those appointments, you will be donating a percentage to your organization or foundation of choice. You can even offer a discount to the client for added value, which is what Caudalie Vinotherapie Spa at The Plaza in New York City is doing. In addition to 10% of the cost of the treatment will being donated to Breast Cancer Charities of America, clients also receive a 10% discount during the month of October.

Gain More Followers

Run a social media promotion/fundraiser for the remainder of the month. Get more Facebook likes or Twitter followers by asking clients to like you or follow you and for every new like or new follower, donate a certain amount to a foundation. Send this out in an email to your database. You can donate any amount you feel comfortable with, whether it be 10 cents for every new like or follower, or $2. It’s a win-win!

Host a Breast Cancer Awareness Spa Day

Host a Breast Cancer Awareness Day, where guests can enjoy a sampling of mini services. Donate a portion of the proceeds to the foundation of your choice. You can put together a mini treatment menu, or feature other services pertinent to your spa, whether it be wellness and healthy living activities, or medical spa services. Get inspired and pick a nonprofit that speaks to your spa.

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Support Breast Cancer Awareness Month, an Effective Promotional Vehicle

pink ribbonIt’s Breast Cancer Awareness Month, and spas throughout the country are making donations, offering discounted treatments, and even creating new treatments in honor of the campaign. Highlighting your support to the campaign can be a powerful promotional vehicle while helping out a significant and important cause.

In addition to Massage Envy offering discounted treatments and donating a portion of the proceeds to the Susan G. Komen foundation, and the Pretty in Pink campaign involving over 100 spas and salons to benefit Bright Pink, a non-profit dedicated to raising awareness, here are some other examples of ways to get involved and make everyone feel great about going to the spa!

Raffle Off Your Services

Mandarin Oriental’s spas in the Americas will join Spa for a Year to launch a promotion supporting Breast Cancer Awareness Month and Evelyn Lauder’s Breast Cancer Research Foundation (BCRF). Throughout the month of October, “Long Life” raffle tokens will be available for purchase at Mandarin Oriental’s U.S. spas in Bermuda, Boston, Las Vegas, Miami, New York, and Washington D.C. On November 1, 2010, one lucky winner will be chosen at random in each market to receive a year’s worth of Mandarin Oriental’s Signature Spa Therapies. While Mandarin Oriental’s prize is an extremely generous one, you can hold a raffle and offer a prize suitable for your spa or wellness center to benefit a non-profit program of your choice.

Host a Breast Cancer Awareness Spa Day

Marlene Weber Salon Spa is hosting a Breast Cancer Awareness Day, where guests can enjoy a sampling of mini services for a $10 donation to Miles of Hope. The InterContinental Montelucia Resort & Spa in Scottsdale already hosted an all-day event featuring wellness and healthy living activities. Get inspired and pick a nonprofit that speaks to your spa!

Carry PINK Retail Products

There’s a plethora of beauty products out there featuring special PINK products this month, and many are donating a portion of profits to Breast Cancer Awareness. Find out if the brands you carry have any special PINK products and encourage guests to check out your retail area.  

Host a Reception/Benefit Night

In honor of National Breast Cancer Awareness Month, The Medical Spa at Nova and WD Designs, LLC will host a reception at The Medical Spa at Nova, benefiting Breast Cancer Network of Strength. You have until the end of the month to plan something – get together with other local companies dedicated to the cause, or try to find an event that you can offer your services to make it that much better!

Feature a PINK Service or Package

The Mood Swings Salon in Tempe, AZ, is offering a single strand of pink hair extensions for $10 as a fun way to show their support for the campaign. Men can also purchase pink t-shirts sporting the phrase, “Not too proud to wear pink,” for $15. Sheraton Wild Horse Pass Resort & Aji Spa is offering a “Positively Pink” package for $250, which includes two services, lunch, a custom-designed pink Aji Spa robe, a local artisan-crafted pink bracelet, and all gratuities, with a portion of proceeds going to a nonprofit. Think outside the box and create a special service just for Breast Cancer Awareness month.

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