SpaFinder’s Wellness Week™, the nation’s largest wellness event, is March 21-27. Previous remarkable PR efforts, prime advertising on TV and in magazines, and eminent corporate sponsors have helped Wellness Week™ prove that it can deliver great publicity, marketing, and new customers to spas, wellness centers, and fitness facilities across the nation — and past Wellness Week™ participants agree. Here’s what one of our valued partners has to say:
Oasys Day Spa (Wood-Ridge, NJ)
Oasys Day Spa is a unique, successful day spa located in Wood-Ridge, New Jersey (Bergen County), a bedroom community not far from New York City. Every aspect of Oasys is designed to conjure an escape to the Caribbean, from the striking blue walls and oceanic tiles to the special island-themed treatments and products.
In September 2010, Oasys participated in its second “SpaFinder Deal Days, the Wellness Week™,” and director Angel Martinez reports it was an “absolute success” — the entire promotion “worked fantastically” — and the spa’s customer feedback has been “tremendous.” Martinez notes while Oasys was “bombarded” with business for both Deal Days events, by the second weeklong event the spa was ready, with SpaFinder helping to orchestrate bookings well in advance, and Martinez adjusting personnel and scheduling to accommodate the major increase in business. Oasys reports the spa was 100% booked/at capacity for the entire week. In fact, the response was so powerful the spa had to extend the promotion longer to ensure both new and loyal customers could take advantage, and that the spa could deliver A-1 service to every client.
Unlike many online group buying or “spa deal” promotions, Oasys reports that SpaFinder’s Wellness Week™ attracted a significant number of new clients and clients who turned into repeat customers: Roughly 40-50% of customers booking that week were new to the spa, and over 10% of those came back again promptly.
Martinez attributes much success to Oasys and SpaFinder working so well in tandem on marketing. For instance, the spa’s own emails to clients created a viral chain reaction, with people passing on news of the savings to friends and family; Oasys also found SpaFinder’s marketing toolkit very useful. (The spa got creative with it, by having SpaFinder create custom artwork so it could put up a huge “Wellness Week™” banner outside that made a big splash.)
In sum, Martinez reports Oasys will “most definitely” be participating in the next Wellness Week™ (March 2011), to continue to drive more of the new and repeat business the promotion has delivered on each time.
For more information please contact Alyssa Rode: 212.716.1161, firstname.lastname@example.org.