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The Convergence of Spa & Wellness: SpaFinder Partners with MINDBODY

SpaFinder has long been dedicated to improving global health and wellness, and most recently, we’ve partnered with MINDBODY, the nation’s largest online software provider in the health and wellness industry.

With the addition of over 13,000 spas, wellness facilities, fitness centers and independent practitioners and over 40,000 classes listed, these additions—and the ability to book classes and services online—make SpaFinder the ultimate global resource for all things spa and wellness. In addition to thousands of new fitness and wellness listings, we’re also featuring new wellness content, healthy spa recipes, service menus, treatment tips, deals and more.

“Staying healthier becomes much easier,” Rick Stollmeyer, co-founder and chief executive officer of MINDBODY, says of the added accessibility to scheduling and booking that spa and wellness enthusiasts are afforded by the new inventory of wellness services on SpaFinder.com.

And, not only is SpaFinder embracing the convergence of spa and wellness, which we always knew was there, many spas are increasingly making changes to their offerings to integrate wellness services, classes or products as well.

To stay in line with spa and wellness amalgamating into one experience, Soho House NYC’s Cowshed Spa is now offering morning yoga classes, both in its spa relaxation room as well as on its roof. The classes are taught by Heart of Yoga™-certified instructor Douglas Drummond, who also happens to be the spa manager.

The Spa at The Surrey also took a refreshing approach this spring to combining spa and wellness with a spa package that capitalizes on the popularity of Organic Avenue cleanses. The partnership evolved into The Spa at The Surrey LOVE cleanse and revitalization package, which includes accommodations in a luxury Salon or Suite; choice of a signature 3-day juice cleanse program: LOVEeasy, LOVEfast or LOVEdeep; two 60-minute detoxifying treatments: facial, massage or scrub; and a choice of either one private yoga or Pilates class.

Consumers are more aware and conscious than ever before about living a healthy and well lifestyle and we here at SpaFinder think it’s a trend that’s here to stay. As a solution-provider to the all-encompassing concept of wellness, we want to know – are you integrating more wellness-oriented treatments, services, products or classes to your offerings?

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Build a Virtual Relationship with Clients to Increase Loyalty

We all get emails and while some we never open, others we pass along to all of our friends. With technology and information being crucial tools in successful marketing, utilizing your client database of email addresses is no exception. And with little to no monetary investment, you could potentially reach thousands of consumers with your news, deals and announcements, all of which can grow your business.

Are you communicating with your client database? If not, you could be missing out on some valuable relationship-building with your clients. Here are three simple emails that your clients won’t delete, which will build loyalty and increase your bottom line.

  1. Email clients an appointment reminder or confirmation. Chances are, if a client has booked an appointment with you, they won’t mind this type of email. With everyone checking email multiple times a day and most having access to it everywhere they go via their handheld device, clients are sure to appreciate the reminder.
  2. Thank them after their appointment. After the client has had their spa experience at your spa, email them a “Thank You” for their business. You can take this as an opportunity to ask for comments, concerns or questions as well, and inform them of your online booking service, if you have one. Clients will see this as an added service convenience you are providing them and will appreciate knowing what is available to them.
  3. Remember that in order to avoid being disregarded or considered spam, your email should offer the client something. If you’re merely emailing them news about your spa that is of no service to them, they may not be as interested as if you were to include seasonal specials, events or deals in addition to any relevant and catchy news.

And lastly, while content is king, no one wants to look at a pile of black and white words, especially when it comes to something like spa and wellness. Design your email templates to be consistent, esthetically pleasing and easy to skim for key information. Make use of large quality photos and signature color schemes to keep your client interested and engaged.

Do you regularly utilize your customer email database? Let us know in the comments section below!

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5 Ways Spas Can Grow Their Business Today with SpaBooker.com

SpaBooker

SpaBooker by SpaFinder is a complete spa management solution that streamlines all spa business practices, leaving spa operators more time to focus on their customers. SpaBooker continues to give partners ways to grow and improve their business with the introduction of its 5 newest features: Instant Gift Certificates, Customizable Booking Engine, Allure.com Partnership, Inventory Management & New Marketing Tools. Unlike traditional desktop software, SpaBooker is completely Internet based and improves productivity across every aspect of a spa’s business. Since its launch, SpaBooker has taken off and is proving its value at many top spas around the world.

 

SpaBooker is the only software solution designed to enhance a spa’s business and bring more customers. Since SpaBooker is a part of SpaFinder, the largest spa marketing company in the world, it is equipped to help consumers find, research, and book any of SpaFinder’s spa partners. Now spas are able to sell their own instant gift certificates on SpaFinder.com as well as their own website, which allows consumers to purchase, personalize, and print instant gift certificates.      

 

Another new feature is SpaBooker’s newest distribution partnership with Allure, the only magazine devoted entirely to beauty. This partnership enables consumers to search and easily book spas through Allure.com’s virtual store. This means a quick and easy way for new customers to find and book their appointments! All software programs have the basic tools, but only SpaBooker can guarantee more customers.

 

SpaBooker also helps spas grow their business by giving them the ability to customize their booking engine with their own look and feel including logos, colors, and images of their choice.   These enhanced marketing tools, along with the ability to manage their spa’s inventory and create specials to sell open appointments, provide unparalleled opportunities to increase customers and revenue. 

 

Once a spa partners with SpaBooker, it will have access to a wide range of services. Unlike many competitors, SpaBooker takes on the responsibility of setting up the system on behalf of the spa and providing one-on-one training and account management. SpaBooker also provides clients with a multitude of supportive training videos, biweekly webinars, and friendly customer service!

 

SpaBooker gives spas the tools to bring in new customers, increase online and gift certificate sales, and improve efficiencies and performance. Find out how to grow your business today at www.spa-booker.com.

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