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Spafinder Wellness 365 Partners with Connections Luxury

Spafinder Wellness 365™ is proud to partner with Connections Luxury, an exclusive event designed for those in the luxury travel sector.

This all-inclusive forum features stimulating panel discussions, lively debates, and extraordinary speakers, affording global travel leaders the opportunity to learn, share ideas, and discuss their businesses amidst a like-minded crowd. What makes Connections Luxury unique is the chance to network not only during the aforementioned events, but through memorable, one-to-one experiences as well (this year’s offerings may include such opportunities as reflexology, meditation, camel rides, and taking a pit stop challenge at Ferrari World).

We invite you to apply to participate in the exclusive, invitation-only Connections Luxury event on September 6-9, 2015, at the Yas Viceroy Abu Dhabi. We have secured a preferential rate for our member luxury hotels.

Find out more about Connections Luxury, or inquire about participating here.

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Take Note: Upcoming Twitter Chats

We’re excited to share the theme of our next monthly Twitter chat: Feel Great, Look Great #onthego! Scheduled for March 12, at 2 p.m. EST, we urge you to take part in this insightful discussion—it provides great exposure to your business, and it’s an excellent way to stay in touch with both industry colleagues and your clientele. RSVP editorial@spafinder.com to join and follow along at #onthego and @Spafinder.

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Wellness 365 Tip: Fresh, Seasonal Wellness Content at Your Fingertips!

Looking for insightful, seasonal wellness content for the holidays? Follow Spafinder Wellness 365 on social media for new content and trending topics to share with your own social audiences. Find us here:

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Join Tweet Chats for Wellness Week

To get people talking about healthy living, we have planned three Twitter Chats throughout Wellness Week™, March 19 – 25. The topics we’ve identified coincide with the original editorial content (literally, dozens of features) that we’ve developed on the Club Spa blog as well as The Pledge – 7 steps towards a healthier life.

Here’s the schedule:

Wellness Week™ Twitter Chats,  4 p.m. – 5 p.m.

Monday, March 19: How Best to De-Stress

Wednesday, March 21: Smart Eating for Mind, Body and Beauty

Friday, March 23: What Heals You – Top Treatments, Therapies and Tips

We invite you to please join the conversation!  If you haven’t already, please follow us on Twitter at @SpaFinder.  To follow and participate in each of the chats above, search and follow the hashtag #WellnessWeek.

In addition to our spa/wellness business partners, we’ve also invited members of our Wellness Week Expert Panel to chime in and answer questions. They will be logging in under their own Twitter handles, and will be the primary people to answer consumer questions.  SpaFinder will be the moderator of the chats, doing our best to ensure all questions are answered.

We’ll get the ball rolling on each conversation by either posing a question right off the bat in our first welcome tweet during the chat, or we can ask for questions from participants, and they should start flowing in.  We can, of course, answer or chime in on anything we’d like as well – because of the nature of Twitter, it’s okay if people jump around, or an answer comes in a few minutes after the question was asked. If it seems to die down a bit, we keep the convo going by posing a question ourselves, or calling for questions perhaps on a more specific topic within the overarching theme of the chat.

In promotion of the tweet chats, we will make sure to mention which experts are participating as well.  And if you tweet it, we’ll make sure to retweet!

Talk to you soon, we hope!

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How to Build Your Brand with Pinterest

Are you on Pinterest? If so, you’re one of the more than 10 million other people who have registered on the photo-based social media site that is being touted as a useful marketing tool. If not, here’s why you should consider getting on board.

Launched in 2010, Pinterest is a rapidly growing online bulletin board community where users can post their favorite images. Doesn’t sound like much, but take a look at the numbers, the purpose and usability factors and the strategy and you might find that Pinterest could be something valuable—and fun—for your business to get involved in.

SpaFinder's Pinterest Boards

As a place where a staggering number of people are communicating with each other through pictures, Pinterest is only growing – in December 2011 alone, it’s been reported that more than 7 million unique registered on the site, up from 1.6 million in September. Not only are pictures being posted left and right, the links associated with these photos are being shared at the same time, which ultimately drives traffic—and business—to company websites and blogs. In fact, it’s so powerful that it’s driving more traffic to sites than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Massachussets-based content-sharing site Shareaholic.


To further show how some companies have experienced success with Pinterest, here’s an impressive stat from an article published on LinkedIn by Jason Falls: In the last six months, the retail deal site ideeli.com has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.

Here are the basics of Pinterest for the unfamiliar:

  1. The Boards: Users create as many boards as they like – these are usually categorized in a fun way like “Places I want to travel to,” “My style,” or “Delicious dishes to make.” There are no rules to what boards to create, but most people categorize photos this way, “pinning” relevant photos to each board.
  2. Interaction: What makes Pinterest a social media site is that users interact with each other through re-pinning photos that others have on their boards, liking other users’ photos and commenting on the photos. Re-pinning of photos have the potential to make a photo and its associated link go viral with hundreds or thousands of re-pins.
  3. Usability: Anyone and everyone can use Pinterest – and they are. From brides-to-be to online clothing companies, everyone has something to share that someone else will likely find inspirational or useful. Easy to use, this is how Pinterest can get addicting to consumers as surfing a simple site with beautiful images makes it a breeze to find images of things they like—and want.


And here’s how to get started on Pinterest with your spa:

  • Create boards that will enhance your brand image and will help followers obtain the spa lifestyle your spa speaks to, whether it be healthy eating, spa and beauty products or spa décor. For example, our Pinterest site includes boards for “What Wellness Is,” “Good Eats,” “Places We Love,” “Hair, Beauty & Spa Style,” and more. All the photos we post are aimed to inspire and educate other Pinterest users towards a health and wellness, spa-oriented lifestyle.
  • Associate Editor of Mashable, Lauren Drell suggests crowdsourcing, which can be a great marketing vehicle for brands. One of her tips included asking fans of your brand to pin pictures of themselves with their favorite product (in this case, ideally from your spa, or even a photo of them in your spa). You can then create a VIP board of sorts and re-pin those photos there. ““It’ll give a shout-out to these fans and show potential customers that your current users really like using your product,” she writes.
  • Make sure that the photos you are pinning from your spa are linked back to your site and use SEO best practices when writing captions to optimize the number of eyes on your photo and link.
  • Because Pinterest is image driven with very little text, make sure you’re pinning great images, both in quality and in context. Beautiful, eye-catching and inspiring photos will attract the most traffic.
  • Be sure to pin photos from sites other than your own and re-pin, like and comment on other users’ photos – just like Facebook, engage with other people and participate in conversations.
  • Remember that the possibilities with Pinterest are endless and there is no “messing up.” Simply sign up, create your boards, start pinning and see where it takes you.

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Last-Minute Breast Cancer Awareness Month Marketing

Though the end of Breast Cancer Awareness Month is approaching, there’s still time to integrate the cause with your spa and offerings to ultimately bring in more clients. And since creating new treatments or offering special pink products in honor of the campaign may take some planning, try these quick and easy ways to get involved in the cause, promote your spa and best of all, get your clients engaged and feeling good about their loyalty to your spa.

Just Say It

Pick a foundation you’d like to donate to and let your clients know that your spa is involved in the cause. Simply advertise on your website, Facebook page, Twitter feed, or send out a special email telling clients to mention Breast Cancer Awareness Month when booking and that for those appointments, you will be donating a percentage to your organization or foundation of choice. You can even offer a discount to the client for added value, which is what Caudalie Vinotherapie Spa at The Plaza in New York City is doing. In addition to 10% of the cost of the treatment will being donated to Breast Cancer Charities of America, clients also receive a 10% discount during the month of October.

Gain More Followers

Run a social media promotion/fundraiser for the remainder of the month. Get more Facebook likes or Twitter followers by asking clients to like you or follow you and for every new like or new follower, donate a certain amount to a foundation. Send this out in an email to your database. You can donate any amount you feel comfortable with, whether it be 10 cents for every new like or follower, or $2. It’s a win-win!

Host a Breast Cancer Awareness Spa Day

Host a Breast Cancer Awareness Day, where guests can enjoy a sampling of mini services. Donate a portion of the proceeds to the foundation of your choice. You can put together a mini treatment menu, or feature other services pertinent to your spa, whether it be wellness and healthy living activities, or medical spa services. Get inspired and pick a nonprofit that speaks to your spa.

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Before & After: Seeing Virtual Results

In the past few years, there have been a few plastic surgery iPhone apps introduced in the marketplace, such as Plastic Surgery Dr. 90210  from Simoni Plastic Surgery, Shafer Plastic Surgery App, Body Plastika, and the more game-like iSurgeon. Joining the crowd is Allure Medical Spa’s newly introduced app, designed to help prospective plastic surgery patients visualize their outcomes.

Boost Your Beauty, an iPhone app, includes before and after photos, but it also features a visualization tool that allows prospective patients to upload a photo to see how various plastic surgery procedures will change the way they look. With a swipe of the finger you can shrink your waist or give yourself a nose job. Results can also be shared with friends when you’re done altering your photo.

An instructional section of the app features slideshows with information on various surgical and non-surgical procedures, such as eyelid lifts, liposuction, and varicose vein treatments.

Have your patients have tried apps such as these before coming in for a consultation or medical spa appointment? What do you think about them – are they handy or harmful when it comes to a prospective patient’s expectations?

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Social Media Marketing: Drive Sales & Customer Loyalty

In a time when social media is ubiquitous in the marketing world, it’s important to know what you’re doing when it comes to connecting online with your customers and potential customers. Consumers are using social media to connect with businesses and brands they’re interested in and it’s bringing the business-customer relationship closer than ever. Just think, without Twitter, would you ever have communicated with your favorite magazine, telling them what you like and don’t like, and not to mention, even find a mention of you by them in a response?

While social media started out seeming inconsequential it is now an essential ingredient in building your brand image, as well as relationships with current and future clients. We’ve rounded up a few tips on how to market your business effectively through social media.

From SpaFinder’s own social media and online marketing expert, Gracey Newman:

• Consistency is Key
Make sure your Facebook URL matches your business name so your customers can find you easily. Just log into your Facebook account and go to this link: http://www.facebook.com/username/. Here, you can change your username so your URL will be Facebook.com/businessname.

• Sharing is Caring
Add the Facebook “Like” and “Send” buttons to your website. Just click on this link and follow the directions. Add this code to your homepage so your customers can “Like” your homepage. Keep in mind that a “Like” is now also a “Share” so when someone likes your site, it will also post to their Facebook wall for all of their friends to see.

And we also found a few on mashable.com from Dave Kerpen, CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Check them out here.

Stay tuned to SpaFinder Partner Updates for more social media tips including the content of your messaging.

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Spa Apps in the New Year

From restaurants switching to iPad menus and public schools handing out iPads to students as learning tools, it’s glaringly clear that technology and apps have become ubiquitous in our everyday activities. Spas, too, should be taking the opportunity to communicate and provide information to potential on-the-go clients through tech-savvy vehicles.

Leading the pack, Rancho La Puerta, a world-renowned fitness resort and spa in Baja California, brought the resort to spa-enthusiasts through its iPhone and Android apps in late 2010. Created in conjunction with Macroview Labs, the free app serves as a resort guide, social media hub, and fitness companion.

“This is a really cool app that includes healthy, delicious recipes, exercise videos, and pictures from resort spa Rancho la Puerta,” an app reviewer said. “It’s like being able to take the tranquil, rejuvenating atmosphere of the Ranch with me.”

In addition to the instructional fitness videos, recipes, and photos, news, updates, social networking, and more are also available on the app.

“The Rancho La Puerta app is an entertaining and simple way to engage our audience, encourage past guests to maintain their year-round fitness, and plan their next visit,” said Rancho La Puerta’s director of communications, Peter Jensen, in a published report. “It is much more than just another hotel or resort app; in a way, it’s like having a Ranch fitness instructor at your beck and call.”

Application Features:

  • Activities and Entertainment Directory: Guests can access the Ranch’s schedule of speakers, presenters, classes, hikes, movies, games and more during any week.
  • Fitness Videos, Pictures and Descriptions: Guests can stay fit while away from the Ranch with exercise, healing and meditation videos taught by the Ranch’s expert and entertaining instructors.
  • People Directory: Guests can contact reservations, housekeeping or anyone else at the Ranch instantly.
  • Food Directory: Guests can browse through recipes, preview Rancho La Puerta’s cooking classes, watch videos from the Ranch’s nutritionist, or check out the latest images from Tres Estrellas, Rancho La Puerta’s 5-acre organic garden.
  • Travel Info: Guests can read up on everything from travel itinerary FAQ’s to making the most of their stays.
  • My Rancho La Puerta: Guests can bookmark a recipe, photo gallery, map or anything else for later viewing in a custom favorites folder.
  • Real Time Weather Updates: Guests can keep an eye on the sky with constant weather updates.
  • Private Content: Groups can create private, passcode-protected content.
  • Be Heard: Guests can take a feedback survey or rate content within the app.
  • Interactive Maps: Never get lost with an illustrated Ranch map and a satellite GPS map. The illustrated map highlights key locations around Rancho La Puerta, such as accommodations, trails, pools, and gyms. The GPS map allows users to find their exact location or get directions to the Ranch.
  • Memories: Guests can read about the history of the Ranch, or reconnect with old friends through live Twitter & Facebook pages.


Does your spa have an app and if so, how do your clients like it? If not, do you have plans for one in the New Year? Let us know in the comments section!

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How Social Media Savvy Is Your Spa?

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Social media websites aren’t just for people anymore!  Your spa can get in on the fun too. In fact, social media marketing is perfect for the spa industry, since word of mouth is already a powerful source of referrals for us. 

 

Here’s a list of four quick tips to help your spa succeed on Facebook:

 

1.  Tread Lightly At First:  Using a personal Facebook account, spend time getting familiar with the site, learning what the typical user does, and seeing what is appropriate as far as messaging.  It’s important to not be overly promotional. 

 

2.  Populate Your Page:  Create your spa’s own “fan page” by following this link.  Make full use of the profile to make it more fun for users.  Add full spa info, video and photos, interesting polls, exciting deals, and more.

 

3.  Choose A Spokesperson:  Designate someone at your spa to maintain the page, including posting new material and topics, encouraging fan comments, responding creatively to fans, and removing spam.  Don’t let the page get stale!

 

4.  Encourage Viral Marketing:  Post spa deal updates and other special offers to encourage your users to spread the word about your spa. 

 

Once you’ve dipped your toes in, you’ll quickly find Facebook to be a useful extension to your marketing efforts.  Need ideas? Feel free to examine SpaFinder’s page

 

See you online!

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