Plastic surgery procedures increased nearly 10 percent from 2009 to 2010 with more than 9.3 million surgical and non-surgical procedures logged in 2010, at a cost of nearly $11 billion, according to Dr. Grant Stevens, chairman of the media relations committee of the American Society for Aesthetic Plastic Surgery (ASAPS), which commissioned a study released this month. Dr. Stevens is also a board certified plastic surgeon and founder of Marina Plastic Surgery Associates in Marina del Rey, CA.
“We were surprised and thrilled to see increases in a variety of areas because it points to a positive change in economic indicators for 2010 – 2011,” said Dr. Stevens. “In my own practice, I’ve seen a major increase in demand by men – the study showed an increase overall of 88 percent since 1997, breast lifts, and generally a bigger caseload proving that beauty is recession proof.”
Patients between the ages of 35 and 50 accounted for 44 percent of the total, the majority of any age group. Requests for liposuction, eyelid surgery and abdominoplasty (tummy tuck) topped the list of most requested surgical procedures, according to Dr. Stevens.
“According to the ASAPS study, 19 percent of the patients belong to an ethnic minority,” Dr. Stevens said. “That’s a major uptick, since traditionally many surgery practices have catered to white women. It’s great news.” He added that laser procedures, including laser hair removal, as well as chemical peels and breast reduction, are also popular and getting more so.
“The ASAPS study demonstrates that people of all ages and races want to look better, be it for themselves, a significant other or because they are seeking employment,” Dr. Stevens said.
Also, Botox was far and away the most requested non-surgical procedure. In fact, Anita Wolf, a registered nurse at Madison Skin and Laser Center in New York has noticed that what was once a procedure done in secret is becoming a group activity.
“In the past we found that people didn’t want anyone to know they were receiving Botox or filler injections,” Wolf said. “Today, they are happy to attend a Botox party with friends, sisters, brothers, and even their moms and receive treatment together, so we’ve added a party element including free food and beverages and giveaways,” states Wolf who has worked in aesthetic medicine for over seven years.
The medical spa will be hosting a Botox/Filler Party on April 19th, just in time for Mother’s Day.