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Spa Insider

Spa Insider: Global Spa Summit is Bali Bound

The Global Spa Summit is scheduled for May 15-18, in Bali, Indonesia, and we want you to feel part of this major industry event even if you’re not in attendance. Read all of the Summit happenings slated in the enticing 2011 Global Spa Summit Agenda; highlighting up-to-the-minute issues impacting the industry, the agenda is a true testament to the vibrancy and relevancy that has become the Summit’s trademark. (You can also download a PDF version of the 2011 Agenda.) Plus, stay in touch through our Twitter account and scroll through our dedicated Facebook page.

Stay tuned for news that will impact you, including the chance to download a PDF version of SpaFinder’s 2011 Spa Trend Report, which will be distributed at the conference.

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Readers’ Choice Voting is Underway

Voting for the annual SpaFinder’s Readers’ Choice Awards has begun! We encourage you to remind your clients to cast their ballot in these renowned awards – those who do so will be automatically entered for a chance to win a dream spa vacation to Readers’ Choice Crystal Award recipients, Ananda in the Himalayas or Gwinganna Lifestyle Retreat.

SpaFinder Readers’ Choice Awards span across more than 30 countries/regions and 35 categories, creating the most comprehensive consumer assessment of the global spa market.

Ask your clients to vote now.

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What’s Happening This Year in the Spa World? Sign up for this Webinar and Find out!

Top 10SpaFinder’s very own Susie Ellis will host a webinar presented by the University of California this Wednesday, January 12, from 11:30 a.m. to 12:30 p.m. PST. Listen in as Susie shares insight into the Top 10 Spa Trends to Watch For in 2011, and become connected with the industry changes that will be shaping our business in the New Year.

Register online for this FREE webinar.

Susie’s annual trend forecast for the spa and wellness industries is highly respected by both the media and industry professionals. Now in its eighth year, the report is derived from spa-goers, industry experts, and data from SpaFinder’s relationships with 9,000-plus spas/salons around the world.

Read a summary of the top 10 spa trends here.

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SpaFinder NewBeauty Relationship Blossoms

SpaFinder NewBeauty CoverThe creative energy between SpaFinder and New Beauty is bursting at the seams!  The New Beauty SpaFinder directory is hot off the press and the recent Hammam supplement, featured in the Fall 2010 issue of New Beauty magazine, is now up on the SpaFinder website.  Click here to learn more about this exciting trend (which gets an A++ for timeliness). 
 
In September 2010, I shared with you how thrilled I was about the budding partnership between SpaFinder and Sandow Media.  Today, just two months later, I am happy to report that this relationship is in full bloom!  Yolanda Yoh, editor-in-chief of New Beauty magazine sums it up quite nicely in her editor’s letter, “Spas help us slow down and find quiet time to create the space to build beauty on the inside: It’s only logical that spa and beauty are intertwined.” The first SpaFinder supplement which debuted in the Fall 2010 issue of New Beauty magazine was an extraordinary introduction to the popularity of hammams, a trend which I indentified as up and coming this time last year (2009).  So in the spirit of partnership, between spa and beauty, here’s the first of many exciting collaborations to come.

Hammam Section

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Spa Insider: SRI Report Medical Spas

Dear Medical Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry. I am sharing a link to the entire report with you. ($1,000 value!)  This is the first time a well respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and comment on what you think.

Why this is important for medical spas:

SRI put 9 different categories under their “Wellness Industry” umbrella.  In my opinion, medical spas sit in the “sweet (suggest going to the “more” somewhere after this where they see the Why this is important for medical spas first ) spot.”  That is because the continuum goes from conventional, medically-oriented approaches to integrated wellness- oriented approaches.  From reactive to proactive.  From solving problems to improving quality of life.  In essence from medical to spa!

Some medical spas lean more towards the medical and some lean more toward the spa/wellness side.  This model allows for that as well as introducing differing terminology.

I feel that the important thing to know is that governments and increasingly consumers are looking at the wellness industry in this way.  Governments are finding it cost effective to invest money (and attract tourism dollars) for both conventional and integrated approaches.  For medical and wellness tourism.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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Spa Insider: SRI Report Getaway Spas

Dear Getaway Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry.  I am sharing a link to the entire report with you. ($1,000 value!) This is the first time a well respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and and comment about what you think.

Why this is important for getaway or “stay” spas:

You may not yet realize the importance of this development, but I think you will soon.  Simply put, because there is a trend toward a more proactive wellness approach rather than a reactive medical and disease approach, consumers, governments, doctors and insurance companies are seeing the value of encouraging people to avail themselves of these kinds of services.  And spas are where so many of these services can be found!

Did you know that there are now many governments around the world investing in marketing their medical tourism and wellness tourism industries?  That’s because having healthier people saves money and it attracts tourism dollars.  Whenever a person travels across borders for a medical procedure they are considered a medical tourist.  Whenever a person travels across borders to improve the quality of their life through a wellness-oriented approach (and that includes spa!), that person can be called a wellness tourist.

This means that in many countries there will be government support (meaning money) that will help promote the business you are in.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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Spa Insider: SRI Report Day Spas

Dear Day Spa Partner,

At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry.  I am sharing a link to the entire report with you. ($1,000 value!) This is the first time a well-respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole.  SRI called this the Wellness Cluster.  Please take a look at the image below and comment on what you think.

Why this is important for day spas:

There is no doubt that the winds of change are blowing – no longer are spas considered frivolous expenditures made mostly by wealthy people.  Rather spas have become more democratized, affordable and are now considered important contributors to people’s health and well-being.  Even the medical community is taking note and recognizing that they need help getting their patients to make lifestyle changes, and spas can make an important contribution.

When you look at the Wellness Cluster model, you will see that spas offer a proactive approach that is becoming more and more popular.  Rather than the conventional reactive, disease-oriented medical approach that you see on the left of the chart, the consumer, increasingly governments, and insurance companies are electing and encouraging a more-integrated wellness-oriented approach that proactively attempts to improve the quality of life as you can see on the right side of the chart.

Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:

  1. Wellness is not a fad – it is a strong trend that will continue to gain momentum.
  2. Wellness tourism is already a larger market than medical tourism.
  3. People are becoming more proactive about their health.


I encourage you to read the following to gain additional insight into the wellness trend.

Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit

Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.

Warm regards,
Susie

For a full size image click here.

SRI Wellness Cluster

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