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Spa & Resort

Spring Cleaning: Sleek Makeover for Travel Partner Pages


We’re spring cleaning here in the Spafinder Wellness 365™ office, and that means we’re springing into action to give our travel partner pages a fresh new look. We’ve made some exciting revisions to create a higher-end, sleeker feel—all while offering convenient enhancements to our travel partners and a heightened experience for customers looking at your listing on spafinder.com. Travel partners, head to spafinder.com to see the fantastic redesign, plus, read on for additional upgrades.

•Travel partners have the capability to disable Yelp Reviews.

• Travel partners have the ability to upload their own “hero image” at the top of their listing on spafinder.com.

• Travel partners are now able to identify the types of specials they are posting on spafinder.com.

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Hotel, Spa & Tourism Industry Addresses Global Water Crisis

Hotel Water, The Water CampaignThere’s an interesting initiative that brings together the hotels and resorts of the world in one globally important effort: To address water conservation and the global water crisis.

Sonu Shivdasani, CEO of Six Senses Hotels and Resorts and chairman of Soneva Fushi Resorts, has created Hotel Water, an industry-wide campaign for clean drinking water. The campaign asks hotels to stop importing bottled water to reduce food miles and the use of plastic, and instead, bottle their own water using reusable glass bottles, adding minerals at the source.

“If we sell our own water in reusable bottles and donate 10 percent of proceeds, we can help the world’s water crisis,” Shivdasani explained passionately at the Global Spa and Wellness Summit this year in Aspen, Colorado. “Our industry can solve this problem if we get behind it. As hoteliers, spas and restaurateurs, we’re often the last to get on the socially responsible and environmentally conscious bandwagon.”

Sonu Shivdasani, CEO Six Senses Shivdasani went on to list facts on how joining a cause like this can improve a company’s image among consumers as water issues are the number-one cause consumers expect companies to support.

The hotel and spa business is one sector that has the potential, Shivdasani emphasized, with big names like Fairmont Hotels and Resorts, The Peninsula Hong Kong, Westin Hotels & Resorts, Vail Resorts, Hilton, Marriott, Kimpton Hotels, Protea Hotels, The St. Regis New York and more already participating. To show just how big of an impact the hotel and spa industry can have, Shivdasani took the top 10 hotel chains and broke down the numbers if those were to join in the cause:

  • Top 10 hotels = 4.3 million hotel rooms
  • $6 average/1 bottle of water per room per night = 9.6 billion in sales
  • 10 percent of $9.6 billion in sales = $955 million to donate


“It is said that it will take $5-$10 billion dollars to solve the water crisis – it is definitely in our grasp,” Shivdasani said. “We’re not incurring costs – we’ve noticed our cost of sales go down 2%-3%. Even if you give 10 percent to charity, you’re still financially better off. The sooner you join, the better – it will give the whole industry a big boost and will be better for all of us.”


Interested in learning more about Hotel Water? Here’s what to do:

  1. Become a member of the “water” global multi-media campaign with a minimal licensing fee
  2. Replace commercially branded bottled water with filtered tap water
  3. Sell it and contribute 10 percent of the proceeds to the Clean Water Fund


Visit thehotelwater.com for more information.

And, we’re looking to spotlight spa partners that are doing good in our new consumer blog franchise, Good Karma. We’ll take one company a month and showcase its philanthropic efforts, allowing guests to feel even better about visiting your spa. Email Amy.Sung@Spafinder.com with information.

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Making Spa a Family Affair

This summer marks Rancho La Puerta’s return to an old tradition that was once a regular event at the Tecate, Mexico-based property: Family style spa and wellness. The destination spa will launch “Summer Camp” Family Weeks (August 4-11, 2012 and August 11-18, 2012; for children seven years of age and older), that encompass an action-packed itinerary evocative of “classic summer camp-style activities with unique learning experiences.”

“When I was a child growing up here there were kid’s programs throughout the school holidays… Summers at the Ranch were spacious, informal and lots of fun.  Many of the children returned year after year, and we became a community,” says Sarah Brightwood Szekely, Rancho La Puerta’s president and daughter of founders Edmond and Deborah Szekely. Though children have not been a presence in recent years at the Ranch, the destination spa plans to “welcome a new generation of families,” it says.

Rancho La Puerta’s Family Weeks initiative is an excellent example of the “Spas Become a Family Affair” trend, part of SpaFinder’s 2012 Spa Trend Report™.  “There is a rapidly growing traveler demand to be able to bring teens, tweens and even tots along for the spa ride,” the report says. “Now that spas are broadly associated with wellness (rather than fussy ‘grown-up’ pampering), far more families, and many concerned about the growing childhood obesity epidemic, want to get their spa-on together…As more families travel with children to spas, the industry is evolving to accommodate the under-18 set – from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices,” the report states.

We encourage your spa to take a cue from Rancho La Puerta’s Family Weeks or from the several family friendly spa examples found in the trend report, and strategize on how to expand your own offerings to accommodate spa-goers of all ages. Family spa-ing is the way to go! It teaches kids the importance of wellness at an early age, plus it motivates children and grownups alike kick start or maintain a healthy lifestyle.

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Generate More Business with SpaFinder’s Travel Agent Program

Have you heard? SpaFinder recently unveiled its new (and improved!) Travel Agent website – if you haven’t seen it yet, we encourage you to check out this dedicated Travel Agent site. It’s the premier place for travel agents in the know to discover expert advice, helpful tools and tips, check out commissionable deals and learn more about you, our getaway spa partners and your properties. We even have a team of travel agents dubbed “Spa Specialists,” some of the best in the business who have been certifiably trained by SpaFinder.

We urge you to send us your most current travel agent information, so we can upload it to our site for our network of travel agents to see – and bring more business to you.

Fill out the following information and email to our Travel Editor Kate Phillips at kate.phillips@spafinder.com, and we’ll get your responses updated on our SpaFinder travel agent site as soon as possible. It only takes a few minutes to fill out the following:

  • Percent commission offered (REQUIRED):
  • Cancellation policy details:
  • Added value offers (e.g., room upgrades, free robe, or bottle of wine) for Spa Finder customers:
  • Exclusive offers (e.g. additional commissions, travel agent incentives, etc.) offered to Spa Finder Travel Agent Affiliates. Please also provide start and end dates for each offer.
  • Travel Agent Rate:
  • FAM Trip Specials:
  • Please provide separate contact information for travel agents, if different from main number:

If you have any questions, please feel free to email kate.phillips@spafinder.com or travelagent@spafinder.com.

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Spa & Resort/Medical Aesthetics Expo & Conference

spa and resort expo and conferencePlease join us September 15 and 16 at the Jacob K. Javits Center in New York. Our all-inclusive exhibit hall and education package is available to everyone at one low cost of $25. Your registration fee includes entrance to both the Spa & Resort/Medical Aesthetics Expo & Conference and the HBA Global Expo, along with the business-relevant education sessions, live demos, and workshops on both show floors.

 

 

 

To learn more visit www.spaandresortexpony.com or click here to register.

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