Spa Partners Blog

Partner News, Information and Inspiration

Become a Cancer Aware Facility

spafinder wellness 365 & wellness for cancerElevate your business, expand your clientele, and give back to your community.

Spafinder Wellness 365 has partnered with Wellness for Cancer to help expand your knowledge, services, and business to make you more accessible to clients who live with cancer. One in three people will come across cancer in their lifetime, therefore your spa or wellness facility cannot afford to not be prepared to welcome more and more clients affected by cancer.

And because October is Breast Cancer Awareness Month, now is the ideal time to increase your level of comfort and confidence in delivering safe, nurturing services to clients who live with cancer.

We’ll help you—learn more.

Programs and pricing are only available to Spafinder Wellness 365 Network Partners. If you are not a partner, email us at or sign-up online at

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Go Paperless: Sign Up for Direct Deposit Gift Card Redemption Payments

It pays to sign up for direct deposit because it’s so convenient for you and your spa or wellness business! Simply fill out the Direct Deposit Form and send it via email to This paperless option is quicker, plus, as an added bonus, it’s better for the environment. And, please note: Payments are issued 10-12 business days after a gift card has been redeemed in our system. Contact should you have additional questions.

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Non-Denominated Gift Cards Launching in U.S.—Update Your Redemption Practices

We’re thrilled to share this exciting news: Beginning March 1, we will introduce non-denominated gift cards in some of our 75,000 U.S. retail locations. Non-denominated cards are the wave of the gift card future, giving consumers more options to purchase our card—ultimately driving more business to you!

So what does this mean for your business?

For starters, it is imperative you determine load value and verify each gift card at customer check-in. How do you go about doing this? It’s easy—we provide the tools necessary to verify and redeem seamlessly. Pick your favorite method here:

Review full redemption instructions HERE.

And, if you’re still redeeming by phone, please contact us immediately at, or 866.569.0449.

***As well, if you use MBO or Booker, this redemption update does not apply to you. Your software has the ability to read the value of the card automatically.***

If you have any further questions, please contact customer services at:

Call: 866.569.0449

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SpaFinder CEO Launches Welltech Funding

The launch of Welltech Funding, a health and wellness-focused strategic seed round investor designed to support, develop and bring new technology companies and start-ups to market, is dedicated to changing how companies pursue wellness and healthy living.

Welltech was formed by Pete Ellis, SpaFinder, Inc. chairman and CEO, who also brought GramercyOne and SpaRahRah!™ to the global market, and transformed SpaFinder to be the leading spa and wellness digital platform. According to Ellis, Welltech’s mission is to grow “the best and brightest health and wellness technology companies.”

“The phenomenal success of SpaFinder and GramercyOne showed us that technology holds enormous potential for helping people lead healthier lives,” Ellis says. “New York City is home to some of the most creative innovators in both the technology and wellness sectors, and we look forward to working with them to take wellness-related technology and services to an exciting new level.”

To nurture and shepherd these companies to the market, Welltech will invest a minimum of $50,000 (EUR38,000, £31,000), plus office space (including phones and utilities) and marketing support in select companies. These selected companies must be using technology to create new, consumer-facing health and wellness solutions, from innovative online platforms, services and apps to consumer tools and products.

Welltech benefits

Click to enlarge

In addition to the above assets, in working with Welltech, companies have the potential to take advantage of SpaFinder, the world’s largest spa and wellness marketing company. SpaFinder will provide marketing support in the form of positioning on and, when applicable, both B2B and B2C database marketing.

Through identifying companies that are developing the most promising health and wellness technologies, platforms and tools, and providing them with a strong, collaborative, entrepreneurial support network, seed capital and receptive consumer audiences, Welltech’s focus is to foster rapid growth.

Launched in March 2012, Welltech Funding dips into the $2 trillion global wellness market, which Ellis believes is poised for further explosive growth, as hundreds of millions of consumers now aggressively seek new, smarter, health and wellness solutions and alternatives to combat the high cost and limited scope of “traditional healthcare.” Participants as of now include FITiST and WizPert, a duo of startups dedicated the pursuit of healthy living.

Welltech is financed by Jubilee Investments, an investment firm led by Ellis that recently saw success as the early stage investor in GramercyOne. Last fall, GramercyOne announced US$14.5 million in Series A funding, led by Steve Case’s Revolution Ventures, GroTech, TD Capital and Jubilee.

For more information, go to, and if you believe you and your company might be a good fit for the Welltech strategic seed round investment program, please contact Andrea Persily at 212-716-1203, or

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Letter From the Editor

Shari_Rosenberg_SpaFinderHappy 2012!  Fresh starts, resolutions and getting healthy.  For many of us, a new year inspires an appetite for health, giving way to a season of spa and wellness. As you can see, this newsletter, as well as, has a fresh look to start the New Year. The Club Spa blog, one of the most popular spa and wellness blogs, will also debut a new look later this month.  Here are a few ideas that we hope will make this year a standout for you.

Mark Your Calendars

Wellness Week™ kicks off March 19-25, 2012.  The nationwide movement is dedicated to providing consumers an affordable way to discover and experience the wellness lifestyle. This year, SpaFinder has joined forces with celebrated actress and leading wellness advocate, Mariel Hemingway, as the national spokesperson for Wellness Week.

Our multimedia editorial is a key component in building awareness about the importance of a healthy lifestyle – and sending new business to participating spas and wellness businesses. This original content will focus on these six inspiring topics:

  • The De-Stress Guide
  • H20 Healthy
  • Zen in Zzzz’s
  • The NEW Fitness
  • Glorious Food
  • What Heals You

Plus, we have a social media campaign in store that includes contests, giveaways, original content, tips and tweet-chats with wellness experts. Let us know if you’re interested in providing prizes for social media contests leading up to and throughout Wellness Week. We also encourage you to share our wellness content on your own social media channels, blog and website.  If you aren’t already, please follow us on Twitter at @SpaFinder and use the tag #WellnessWeek for all related tweets.  We promise to follow you back!

I invite you to be part of the conversation with our wellness-seeking audience for Wellness Week and all year long by sending us your news as it relates to beauty, fitness, products, recipes, special deals, travel, trends, treatments, wellness tips, etc.

For more information on joining Wellness Week, contact Lea Crawford at (646)695-0584 or

A Tasty Opportunity

It’s no surprise that healthy spa cuisine strikes a chord with readers.  Last year we launched a new monthly email, Spa Recipes, which has been a big hit! Each month we showcase a delicious, wholesome spa recipe from one of our partners.  As part of this year’s expansion of Wellness Week, SpaFinder will be making healthy spa menus visible to the national audience.

I encourage you to send Amy Sung, our food and wellness editor, your distinctive healthy spa recipes (preferably with nutritional information), the stories surrounding them and even bios of your exceptional chefs.

In this start of a New Year, I look forward to working with you in the months ahead and urge you to take full advantage of the many editorial opportunities SpaFinder offers.  Please feel free to contact me anytime at

Be well,

Shari Rosenberg

Senior Editor

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The Convergence of Spa & Wellness: SpaFinder Partners with MINDBODY

SpaFinder has long been dedicated to improving global health and wellness, and most recently, we’ve partnered with MINDBODY, the nation’s largest online software provider in the health and wellness industry.

With the addition of over 13,000 spas, wellness facilities, fitness centers and independent practitioners and over 40,000 classes listed, these additions—and the ability to book classes and services online—make SpaFinder the ultimate global resource for all things spa and wellness. In addition to thousands of new fitness and wellness listings, we’re also featuring new wellness content, healthy spa recipes, service menus, treatment tips, deals and more.

“Staying healthier becomes much easier,” Rick Stollmeyer, co-founder and chief executive officer of MINDBODY, says of the added accessibility to scheduling and booking that spa and wellness enthusiasts are afforded by the new inventory of wellness services on

And, not only is SpaFinder embracing the convergence of spa and wellness, which we always knew was there, many spas are increasingly making changes to their offerings to integrate wellness services, classes or products as well.

To stay in line with spa and wellness amalgamating into one experience, Soho House NYC’s Cowshed Spa is now offering morning yoga classes, both in its spa relaxation room as well as on its roof. The classes are taught by Heart of Yoga™-certified instructor Douglas Drummond, who also happens to be the spa manager.

The Spa at The Surrey also took a refreshing approach this spring to combining spa and wellness with a spa package that capitalizes on the popularity of Organic Avenue cleanses. The partnership evolved into The Spa at The Surrey LOVE cleanse and revitalization package, which includes accommodations in a luxury Salon or Suite; choice of a signature 3-day juice cleanse program: LOVEeasy, LOVEfast or LOVEdeep; two 60-minute detoxifying treatments: facial, massage or scrub; and a choice of either one private yoga or Pilates class.

Consumers are more aware and conscious than ever before about living a healthy and well lifestyle and we here at SpaFinder think it’s a trend that’s here to stay. As a solution-provider to the all-encompassing concept of wellness, we want to know – are you integrating more wellness-oriented treatments, services, products or classes to your offerings?

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SNEAK Peek: SpaFinder’s New Travel Agent Program

We have some exciting news! SpaFinder is delighted to share with you a sneak peek at our NEW and IMPROVED Spa Travel Agent ProgramWe are expanding this program because we believe that educating travel agents on how to book spa and wellness travel is one of the most effective ways we can bring more customers to you.

 What does our new Travel Agent Program include and mean for your spa business? We break it down for you here:

  • New Travel Agent website: We will launch a new travel agent portal, stocked with resources, insightful tips, commissionable deals and more this August.
  • Spa Specialist consumer page: As part of the new portal, SpaFinder’s Spa Specialists, the crème de la crème of spa travel agent experts, will have extensive visibility, complete with direct contact information, making it easier for travelers to book – and visit your property
  • Monthly webinars: Monthly webinars will be designed to bring awareness of spa and wellness travel business and the latest spa trends and happenings at getaways spas worldwide. The first webinar, August 23 at 3:00 EST, will be hosted by SpaFinder President Susie Ellis, Chief Marketing Officer Sallie Fraenkel and Vice President Brad Jones. Learn more here or sign up for the webinar now! Upcoming webinar themes include Luxury Spas of Asia with Sonu Shivdasani (September) and How to Choose the Right Destination Spa with Chris Bird of Mii amo (October). If you’d like to be a contributor to our travel agent webinar series, or if you have ideas on topics you think would be helpful to travel agents contact Sallie Fraenkel at, or 212-716-1202.
  • Travel agent commissions: Do you offer a travel agent commission, exclusive offers to travel agents, FAM trips or more? Send us the information at to drive more business to your overview listing on 
  •  Travel agent e-newsletter. Once each month, our travel agent e-newsletter features just two getaway spa properties, offering travel agents insight into how to sell your property to clients. For possible inclusion in an upcoming e-newsletter, email – this great exposure is too good to miss! Read our latest e-newsletter here.

 For more information, contact us at

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Spa Evidence Message from Susie Ellis

Dear Partner,

Please step with me out of the dark ages into the light!

Evidence for spa therapies is now clearly accessible through the recently launched website, The development of this website/portal was an initiative undertaken by a group of dedicated spa professionals, including several esteemed doctors. Unveiled at this year’s Global Spa Summit and thanks to the generosity of the sponsors, it is now available to everyone for free!

Through this portal you will find a list of 22 spa and wellness therapies and by clicking on any one of them, you will be able to discover the research behind those therapies via four medical databases: Natural Standard, Cochrane Collaboration, PubMed and TRIP Database.

Does massage help with stress reduction? Does acupressure relieve nausea? The answer in both cases is yes, and now, instead of just hoping that what you read is true, you can actually find the exact research studies that were conducted that support these conclusions. You will also learn that some therapies do not have as much research data to back them up. This however, does not mean they aren’t valuable – just that more research needs to be done, something we can then encourage. In addition there are some therapies, like ear candling, that have almost no research at all proving positive results; that’s important for us to learn as well.

Trust me that you will be encouraged and empowered as you spend more and more time on I am very excited about this development as it will be a real “game changer” for our industry. It is my sincerest hope that you will check it out and find it as inspirational as I have.

Very best,

P.S. It is possible to “White Label” this website meaning that it can be incorporated into your own website as SpaFinder has done here. Please contact Kathrin Nikolussi at for information on this option. For the option to simply link to the website, please contact .

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SpaFinder Gift Cards Launch in Germany and Spain

germangcSpaFinder Gift Cards have launched in Germany and Spain, just in time for the busy holiday gift-giving season. This new distribution means that SpaFinder cards can now be found in an additional 15,000 stores across Europe and that you could soon be seeing German and Spanish nationals visiting your spa with Euro 25 and 50 gift cards! Simply use the current exchange rate to establish the value of the card in USD and redeem as usual.

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Be sure to check out the newly redesigned, set to launch October 1st. The redesigned site features improved geographical search functionality and new ways to showcase your business.



Now, getaway spas can feature streaming video of their facility, post articles and spa cuisine recipes. With our site’s new sleek and fresh look, your online listing is sure to catch any spa enthusiast’s eye!

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