Get Smart About Marketing & PR: The Art of Engagement
There is a wealth of articles packed with advice on how to grow a business and retain clients but Hellena Barnes’ recent feature for European Spa is a must-read for anyone concerned with building a successful business. In the “Art of Engagement,” Hellena spoke with six experts in the spa, beauty and wellness fields and her article makes it easy to understand why, in today’s rapidly changing marketplace, there are specific marketing, sales and PR tools that can best boost business prospects –whether the goal is to open a new spa, increase appointments, build a loyal client base or create a global brand.
Here is the lineup of experts featured in “The Art of Engagement.” (Read the full article with their advice here.) And below is an excerpt from the article explaining why every business owner must evaluate how website and marketing communications look and function on mobile phones.
Louisa Watson, director of marketing for Y Spa:
How to find your core market and create brand loyalty
John Bevan, general manager, Spafinder Wellness:
Upwardly mobile: Accessibility in the palm of your hand
Oriele Frank, co-founder and chief marketing officer at Elemis:
Global campaigns and strategies
Tracey Stapleton, managing director, The Spa PR Company:
How to best blog your business
Brian Hunter, director of Made for Life by Spiezia Organics and consultant for BHSL Concepts: Delivering your digital message with a human touch
Leonie Wileman, chief operations officer, Premier Software.
Get smart and let your software do the hard work
Upwardly mobile: Accessibility in the Palm of Your Hand
John Bevan, general manager, Spafinder Wellness
Not too long ago, digital marketing was focused on the Internet, but today it has expanded to include mobile phones and a wide range of platforms and activities. According to analysts at comScore, 79% of adults and 93% of 18- to 34-year-olds use smartphones in the U.S. and the statistics are similar in Europe. This means your clients are using mobile phones to shop, find locations and make payments. Even small businesses must consider how website and marketing communications look and function on mobile phones.
Before you send a client email or update your website, look at these communications on a smartphone and see them from your customer’s viewpoint. How does it look? Is it easy to find what you want? Does it work as well on a phone as a desktop computer?
Our new Wellness App for mobile users, which allows people to find, book, review and pay for spa and wellness services at any of our 25,000-plus partners, was designed to help spas of all sizes benefit from the latest digital technology.
Public relations and customer engagement has also gone digital with social media and other digital platforms offering huge opportunities. You can engage existing clients and acquire new ones with simple email newsletters and posts on Facebook and
Twitter – plus you can increase brand exposure by connecting with journalists on these platforms.