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How #holidays may benefit your spa

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From National Pizza Day to Sibling Day, the internet always has a reason to celebrate.  While they seem silly at first, #hashtag holidays may benefit your spa business!

The trick is to choose holidays that complement your business goals.

Step 1 would be to consider your menu and upcoming promotions. Other items to think about are spa location, time of year, and what your customers enjoy. For example, leverage National Hat Day and the hat hair that comes with it. This may or may not work for a salon. It all depends on what you want to say about your brand.

Also, remember that less is more: don’t celebrate every holiday, especially if it has nothing to do with your business. Otherwise, you may confuse your audience and lose social engagement.

A great place to start is promoting lifestyle and wellness holidays. Here are our top #hashtag holidays for you to try in 2019:

April 16 – National Stress Awareness Day

#StressAwarenessDay reminds us to take a deep breath and chill. Americans are more stressed than ever, which affects the body from head to toe. Use this holiday to showcase calming menu items such as massages and acupuncture. To combat stress, consistency is key: promote your membership program today to convert first-timers into regulars.


June 8 – Global Wellness Day

#GlobalWellnessDay inspires us to stop, act, and lead a healthier life. We love this holiday because it is relevant for all of our partners! From sharing informational wellness content to hosting an event in your city, the participation options are endless! Learn more about Global Wellness Day at


June 21 – National Selfie Day

#NationalSelfieDay celebrates our inner Beyoncé and promotes our best selves. While we believe the best selfie is a confident one, a little spa or salon intervention never hurt. From hair services and facials to waxing and lashes, use today to promote a glamorous beauty menu. Consider offering a special “selfie” package, or encourage your customers to share their post-salon selfie for an added boost.


July 7 – National Chocolate Day

#NationalChocolateDay is a fun holiday with sweet benefits. Food is popular on social media, so use this opportunity to promote a little cocoa-inspo! For spas, feature chocolate massages, body scrubs, and facials. For salons, play up chocolate and caramel-inspired hair color or chocolate manicures. Marrying food holidays with an inspired menu is a creative way to find new customers on social.


August 15 – National Relaxation Day

On #NationalRelaxationDay, summer is ending and many people dread returning to their regular routine. Use this day to promote relaxing treatments such as massages, body scrubs, or even restorative yoga. Ask your customers to share a photo relaxing at your spa (added bonus for a robe selfie!) for a chance to win a relaxing spa treatment, product, or other fun giveaway.


And finally, sending spa love to your staff on social is always a great idea! Not only will your team feel appreciated, but showcasing their skills (such as before and after photos) will impress and attract new customers. Mark your calendars for these special social holidays to celebrate your spa family:


April 30 – National Hairstylist Appreciation Day

May 30 – National Nail Tech Day

October 15 – National Aesthetician’s Day

October 20-25 – National Massage Therapy Awareness Week





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