Spa Insider: SRI Report Medical Spas
Dear Medical Spa Partner,
At the recent Global Spa Summit in Istanbul, an exciting new report from SRI International was presented with cutting-edge data about the topic of spas and the global wellness industry. I am sharing a link to the entire report with you. ($1,000 value!) This is the first time a well respected global research firm analyzed various categories that can be considered part of the wellness industry and presented a way to look at it and think about it as a whole. SRI called this the Wellness Cluster. Please take a look at the image below and comment on what you think.
Why this is important for medical spas:
SRI put 9 different categories under their “Wellness Industry” umbrella. In my opinion, medical spas sit in the “sweet (suggest going to the “more” somewhere after this where they see the Why this is important for medical spas first ) spot.” That is because the continuum goes from conventional, medically-oriented approaches to integrated wellness- oriented approaches. From reactive to proactive. From solving problems to improving quality of life. In essence from medical to spa!
Some medical spas lean more towards the medical and some lean more toward the spa/wellness side. This model allows for that as well as introducing differing terminology.
I feel that the important thing to know is that governments and increasingly consumers are looking at the wellness industry in this way. Governments are finding it cost effective to invest money (and attract tourism dollars) for both conventional and integrated approaches. For medical and wellness tourism.
Here are just a few of the key findings from the SRI report titled, Spas & the Global Wellness Market: Synergies & Opportunities:
- Wellness is not a fad – it is a strong trend that will continue to gain momentum.
- Wellness tourism is already a larger market than medical tourism.
- People are becoming more proactive about their health.
I encourage you to read the following to gain additional insight into the wellness trend.
Click to read the Executive Summary of the SRI Report
Click to read the entire SRI Report
Click to see the SRI PowerPoint Presentation given at last month’s Global Spa Summit
Also, please enjoy a quick snapshot of the nearly $2-trillion global market by checking out this image.
For a full size image click here.