Renature Skin Care CEO and founder Ian Lirenman is the face behind the brand emerginC. Lirenman’s extensive knowledge of formulations, molecular technology, and scientific industry breakthroughs gave him the inspiration to launch and create his own skin-care line.
EmerginC was launched in 1996 with a single star product, the potent and highly stable vitamin C serum. Since then, emerginc has developed a comprehensive line of active, advanced cosmeceutical and professional treatments that deliver rapid, visible results for all skin types. EmerginC uses only pure, potent botanicals and integrates the latest developments in skin-care technology to ensure cutting-edge, results-oriented formulations for both women and men. Now emerginC can be found in over 500 spas and specialty stores in the U.S., Canada, Australia, New Zealand, Korea, Indonesia, and Hong Kong.
Describe your skin-care line.
EmerginC is truly results-oriented, cutting-edge skin care, incorporating a wide variety of plant extracts, vitamins, minerals, fruit acids, peptides, as well as.active medical- and cosmeceutical-grade ingredients, sourced naturally wherever possible. All emerginC products are free of paraben as well as synthetic fragrances and colors. Our product boxes and brochures are printed on Forest Stewardship Council and Sustainable Forest Initiative Certified paper, with nontoxic vegetable inks. EmerginC is sold in top spas worldwide, including Miraval, Qua at Caesars Palace, the spa at Wynn Las Vegas, and the Carneros Inn and Spa.
What differentiates your skin-care products from others?
Results and cutting-edge technology, with effective solutions for all skin types. We try to offer products that really distinguish themselves from their competition.
In your experience, what are consumers looking for in a skin-care product?
Consumers are getting wise (and more frugal!). They are looking for products that do what they say they do.
In your mind, how have the current changes in our marketplace affected the beauty industry as a whole?
Business has become much tougher. EmerginC has responded by offering more value-added gift-with-purchase programs to help support our spa partners and the consumer. The industry is consolidating now as the consumer retrenches; travel is down, so destination spas have additional challenges, whereas decreasing consumer spending is making it tougher for most businesses.
What is the next step in emerginC’s development?
In late 2009, emerginC will launch an active, results-oriented organic range, packaged in environmentally friendly packaging. EmerginC will pledge to plant one tree for every organic product sold.
Tell us more about Protocell.
EmerginC’s Protocell is our latest assault on aging skin. It incorporates specially cultivated plant stem cells derived from rare organic apples, known for their longevity and shown to help slow down chronological aging in skin cells. It is a very exciting technology. We have included high concentrations of these stem cells and blended them with proven extracts from organic French cider, apple peels, and seeds, a highly protective and moisturizing elixir from cacti, as well as Argan oil, rare oil exclusively from Morocco that is super-rich in vitamins, minerals, polyphenols, antioxidants, lipids, and more.
How has spa industry changed in your opinion?
I think the economic downturn is forcing consolidation, which means that the strongest businesses will survive and possibly thrive. Those with shaky financials will be forced to revisit their business models and marketing strategies in order to stay in business.